1 Marketing Roundtable Meetup April 26, 2011 Real World Marketing in an Online World 1.

Slides:



Advertisements
Similar presentations
Author: Julia Richards and R. Scott Hawley
Advertisements

1 TITLE OF THE ARTICLE Author (Institution) Co-Author (Institution) .
Chapter 9: Customer Service via Technology
Lecture 3 - eMarketing Strategies
Instructional Campfire 1. Why an Instructional Campfire? Why an Instructional Campfire? 2.
Whether it rains, Whether it pours, Wherever I go,
§ 1.10 Properties of the Real Number System. Angel, Elementary Algebra, 7ed 2 Commutative Property Commutative Property of Addition If a and b represent.
Slide 1 Insert your own content. Slide 2 Insert your own content.
1 Patrick Cronin & Wendy Shanahan Transforming 21 st Century Teaching & Learning in North Carolina April 18, 2011.
Combining Like Terms. Only combine terms that are exactly the same!! Whats the same mean? –If numbers have a variable, then you can combine only ones.
Penn Station Digital Signage Long Island Rail Road Committee Meeting July 22, 2013.
Jeopardy Q 1 Q 6 Q 11 Q 16 Q 21 Q 2 Q 7 Q 12 Q 17 Q 22 Q 3 Q 8 Q 13
Jeopardy Q 1 Q 6 Q 11 Q 16 Q 21 Q 2 Q 7 Q 12 Q 17 Q 22 Q 3 Q 8 Q 13
My Alphabet Book abcdefghijklm nopqrstuvwxyz.
Multiplying monomials & binomials You will have 20 seconds to answer the following 15 questions. There will be a chime signaling when the questions change.
0 - 0.
MULT. INTEGERS 1. IF THE SIGNS ARE THE SAME THE ANSWER IS POSITIVE 2. IF THE SIGNS ARE DIFFERENT THE ANSWER IS NEGATIVE.
Teacher Name Class / Subject Date A:B: Write an answer here #1 Write your question Here C:D: Write an answer here.
Addition Facts
Year 6 mental test 5 second questions
CS4026 Formal Models of Computation Running Haskell Programs – power.
BALANCING 2 AIM: To solve equations with variables on both sides.
Sales Journey Part 1 GTM and Sales Tools at your hands
Yammer Technical Solutions Overview
Richmond House, Liverpool (1) 26 th January 2004.
EFFECTIVE PROMOTION MEANS EFFECTIVE COMMUNICATION
Planning the Promotion
OH 3-1 Finding and Recruiting New Employees Human Resources Management and Supervision 3 OH 3-1.
Ultimate Infopreneur Program Click to move forward.
ACME Marketing Plan Presented by Sydney Division [Slide 1]
A Women’s Magazine offering professional editorial,
ABC Technology Project
Forest Flakes Jenny Khy Barbie Luangphixay. About Post Founded in 1895 by Charles William Post History of nutritious, high-quality cereal products Included.
Customer-Driven Marketing Strategy Creating Value for Target Customers
Regional TVs lower CPM guarantees higher advertising ROI – 2-3 times higher Index TV market CPM indices National average CPM P18+ = 100 Source: Regional.
How do you Successfully Promote 860 Individual Businesses under one Brand? Susan Beatty MBC Final Project Presentation December 15, 2005.
Creating and Capturing Customer Value
VOORBLAD.
5.9 + = 10 a)3.6 b)4.1 c)5.3 Question 1: Good Answer!! Well Done!! = 10 Question 1:
Energy & Green Urbanism Markku Lappalainen Aalto University.
Past Tense Probe. Past Tense Probe Past Tense Probe – Practice 1.
MARKETING MANAGEMENT 13th edition
Addition 1’s to 20.
25 seconds left…...
Test B, 100 Subtraction Facts
Week 1.
April 2013 | Cross Media Top 10 Best Practices from over 300 firms April Research by InfoTrends 2012.
We will resume in: 25 Minutes.
Bottoms Up Factoring. Start with the X-box 3-9 Product Sum
1 Unit 1 Kinematics Chapter 1 Day
13-1 Physics I Class 13 General Rotational Motion.
This document contains proprietary and confidential information belonging to WorldDealer, Inc. No use or disclosure of the information contained herein.
1 © Copyright 2013 The Carter Malone Group C O M M U N I C A T I N G Y O U R M E S S A G E T O T H E W O R L D 1 © Copyright 2013 The Carter Malone Group.
Copyright © 2004 Pearson Education Canada Inc Personal Selling Today Introduction and Overview CHAPTER.
WORKSHOP FOR INTERNATIONAL STUDENTS CONDUCTED BY THE INTERNATIONAL CENTER APRIL 8, 2011 APRIL 11, 2011 APRIL 15, 2011 APRIL18, 2011 MyCSN Student Information.

Seminar Pemasaran Strategi Komunikasi.
The Differences of Public Speaking By Rotha Chao.
An Post Mail Media Unit e-learning Platform InterDirect Rembrandt Group 1.
Communication Strategies. Communicating via Traditional Media (print, tv, radio and online) Securing placements in media outlets, including radio stations,
Training Appendices: Useful information to support your communications decisions.
1 Modern Marketing Strategies Presented by Josh Williams Electronic Marketing Presentation // December 19, 2006.
 2007 Thomson South-Western Overview of Integrated Marketing Communications Chapter One.
SELLING ROTARY: PROMOTING ROTARY’S PUBLIC IMAGE Rotary D 9820 PETS and District Assembly, April 2015.
ACLU of Illinois Defining your target audience: Characteristics of ACLU members & Supporters.
See the Need, Seed the Change Community Match Campaign Presented by the Marketing & Communications Department April 14, 2009.
Vision Zero Outreach Strategy. VZ Communications Strategy ALLOWS ALL AGENCIES: Integration Efficiency Clarity of message, “one voice”
Public Image 101… or Marketing 101? Post-PETS April 8, 2016.
Presentation transcript:

1 Marketing Roundtable Meetup April 26, 2011 Real World Marketing in an Online World 1

2 Whats Real? 2 Direct Mail Guerrilla Marketing Events TV Direct Mail Radio

3 Whos Your Target? Business or individual? Demographic Age Education What else? Mindset Social characteristics Location 3

4 Target Matrix 4 Target 1Target 2Target 3 Characteristic 1 Characteristic 2 Characteristic 3 Characteristic 4 Characteristic 5 Characteristic 6

5 What do they see/hear/read/go to? 5

6 Direct Mail Targeted Expensive Print Post Expect 1 - 3% response rate. Follow up Look at ROI Must have Call to action Relevance Catch my eye in under five seconds 6

7 Radio/TV Broad audience Trust My station Hear voice Fire--aim--ready or... Most decide to act with impressions 7

8 Events Establish relationships Understand needs Target carefully Time Audience 8

9 Guerrilla Marketing What is it? Signage in unexpected places Time...energy...imagination Generates buzz Street giveaways Tissue pack marketing Fun & creative Were all on the inside Examples??? 9

10 Follow up...Follow up...Follow up List Management Introductions Salesforce Callback System Multiple communication methods 10

11 PR 11

12 Good Marketing... is Targeted is Measurable has Clear Call to Action builds Relationship offers Value is Matched to your business Gets above the noise 12

13 The Satellite is... Neighborhood-based Membership system Staffed /7 access Community focused Varying usage/varying plans Automated Which means... 13

14 How Can We Help? Events Classes Partnerships Offer services 14

15 Quality of Life Increased Productivity Reduced Carbon Footprint Enhanced Community/ Local Business