Introduction Goldy Food Inc. Started in 2005 by… Established to bring a quick, convenient, and healthy line of products to the University and surrounding areas.

Introduction (Cont.) Started with the idea of putting single serving protein drinks in vending machines at fitness centers and branch them out to retail centers. Readily available

Strategic Focus Mission/Vision –Our mission/vision at Goldy Foods, Inc. is to provide improved, high-quality protein drinks that are better tasting than our competitors. Through enhanced technology, we will provide the healthiest and most quickly absorbing protein products in convenient vending locations at a fair and affordable price.

Target Market The following characteristics describe our target market: –Active –Health conscious –Between the ages of –Middle class and above

Product The Goldy Protein Drink –Single serving 16 oz bottle –Variety of flavors –Available in Soy and Whey Protein –Fortified with 13 vitamins and minerals

Nutrition Specifics Formula X Amino AcidAmountAmount per serving % Alanine1260 mgCalories 100 Arginine1190 mgTotal Fat 1.5g 2% Aspartate2620 mg Saturated Fat 0.5g 3% Cystine 280 mgCholesterol 0mg 0% Glutamic Acid4130 mgSodium 300mg 13% Glycine 860 mgTotal Carbohydrate 9g 3% Histidine 490 mg Dietary Fiber 0g 0% Isoleucine1210 mg Sugars 8g Leucine2080 mgProtein 25g Methionine 320mgVitamin A 25% Phenylalanine 930 mgVitamin C 50% Proline 1360 mgCalcium 50% Serine1340 mgIron 45% Threonine1200 mgVitamin D 20% Tryptophan 140 mgRiboflavin 25% Trosline 690 mgNiacin 35% Valine1230 mgVitamin B6100% Vitamin B12100% Zinc 35% Potassium100%

Place Vending Machines –Located at gyms Lifetime Fitness, YMCA, etc. –Benefits Convenient Readily Available Key differentiating point from competitors Grocery Stores –Located in health section –Benefits Bigger customer base Convenient for those who like to workout at home

New Enhanced Flavor May reduce the risk of heart disease Fortified with 13 vitamins and minerals PACKAGINGPACKAGING

Goldy’s Protein On the Go Flavors Here Insert Shake Vanilla Chocolate Cookies n’ Cream Strawberry Banana Orange Tropical Punch Passion Fruit

Price $2.00 –Convenient for vending machines –Customary pricing method $9.99 –6-pack Because of ingredients Odd pricing

Promotions Magazines Men’s Health Women’s Health & Fitness Shape Muscle and Fitness Sport’s Illustrated Fitness

Promotions Samples U of MN Gyms Metropolitan gyms Grocery stores State wide

Promotions Promotions at the Gym New members will receive a T-shirt and a free shake Existing members will receive the promotion when membership is renewed A six month duration

Points of Differences Taste/flavors Convenience Healthiness Enhanced Technology Location Price

Future of Goldy Inc. Seek to dominate the industry Continuously increase healthiness and enhancements Branch out to other markets including vegetarians etc. Increase product line such as protein bars and other possible healthy products

Questions