242/102/49 0/51/59 181/172/166 Primary colors 248/152/29 PMS 172 PMS 137 PMS 546 PMS /206/ /227/ /129/123 Secondary colors 114/181/204 PMS 148 PMS 7458 PMS 7457 PMS /79/75 PMS /166/143 PMS 487 © 2010 MediaMind Technologies Inc. | All rights reserved Targeting, Re-Targeting, Optimization Smart Versioning Simon Holt | Sales Manager A/NZ February 2011

© 2010 MediaMind Technologies Inc. | All rights reserved ▸ To site visits ▸ To ad engagement ▸ To ad exposure Re-targeting ▸ By click/conversion ▸ By engagement ▸ By geo-location ▸ By demographics ▸ By publisher keyword Optimization ▸ To geo-location ▸ To publisher keyword ▸ To demographics Targeting

© 2010 MediaMind Technologies Inc. | All rights reservedTargeting Re-targeting Optimization

© 2010 MediaMind Technologies Inc. | All rights reserved Managing Local Offers - Dealership Mass Versioning Ad NSW SUV Cash Back O % Interest Sedan Cash Back 0% Interest Convertible Cash Back 0% Interest QLD Truck Sedan Convertible VIC SUV Truck Sedan ▸ Manage 100s s of ads for dynamic creative ▸ Assist in set-up strategy ▸ Monitor campaign for potential errors (before they happen)

© 2010 MediaMind Technologies Inc. | All rights reserved Personalize Local Messages ▸ Local store information and contacts ▸ Local weather ▸ Review on local store ▸ Local store promotion ▸ Local coupon

© 2010 MediaMind Technologies Inc. | All rights reserved Keyword Targeting ▸ Target based on publisher keyword

© 2010 MediaMind Technologies Inc. | All rights reserved Demographic Targeting ▸ Set target preferences based on audience demographic information

© 2010 MediaMind Technologies Inc. | All rights reserved Targeting Re-targeting Optimization

242/102/49 0/51/59 181/172/166 Primary colors 248/152/29 PMS 172 PMS 137 PMS 546 PMS /206/ /227/ /129/123 Secondary colors 114/181/204 PMS 148 PMS 7458 PMS 7457 PMS /79/75 PMS /166/143 PMS 487 © 2010 MediaMind Technologies Inc. | All rights reserved The worst mistake businesses can make in modern marketing is allowing customers to slip off the radar. ” “

© 2010 MediaMind Technologies Inc. | All rights reserved Multiple Audience Retargeting Options Recent Site Visits Recently Exposed Previously Dwell Easily tag campaigns to work with exchange inventory

© 2010 MediaMind Technologies Inc. | All rights reserved Recent Site Visits Consumer visits web property 2. Audience is tagged 3. Audience is found again, via exchange or premium 4. Message is retargeted incorporating the previously viewed products Consumer browses through the various products… Product “A”Product “B”Product “C”Product “D” A.B. C.D.

© 2010 MediaMind Technologies Inc. | All rights reserved Recent Exposed Consumer is exposed to a campaign 2.Audience is tagged 3.Audience is found again, via exchange or premium 4.Next message in sequence is displayed

© 2010 MediaMind Technologies Inc. | All rights reserved Previously Dwelled Consumer dwells on ad experience 2. Audience is tagged 3. Audience is found again, via exchange or premium 4. Next message in sequence is displayed

© 2010 MediaMind Technologies Inc. | All rights reserved End of the Funnel Targeted Frequency New Acquisition Mortgage interaction, has not converted Encourage consumer to stay engaged Post Conversion Consumer Purchase Cycle - Finance

© 2010 MediaMind Technologies Inc. | All rights reserved Targeting Re-targeting Optimization

© 2010 MediaMind Technologies Inc. | All rights reserved Search Beahvior Previous Exposure (to Site, Ad, or Video) Age Geography Income Language Interest Category (Sports, Finance, Etc) Conversion Rate Engagement Rate Click Rate ▸ Target Audience Group 1 Geo: New York City Age: Has visited the site Success: Conversion Rate ▸ Target Audience Group 2 Geo: Los Angeles Age: Previously Dwelled Searched for ‘nutrition’ Success: Engagement Rate Smarter Optimization Version 1 Version …10000 Version 2 Version 3 Version 4 Version 5… Version 1 Version …10000 Version 2 Version 3 Version 4 Version 5… Optimizes to best performing version per ‘Target Audience Group’ for a single placement or across multiple placements

© 2010 MediaMind Technologies Inc. | All rights reserved Geo-Optimization Multiple Campaigns Optimize to best performing products, offers or ad versions PER geo-location

© 2010 MediaMind Technologies Inc. | All rights reserved Retargeting Optimization 1. Audience visits site 2. Plays game 3. Optimize between best performing retargeted message Version #1: Play Again Version #2 : Present Offer Version #3 : Cross-Sell

© 2010 MediaMind Technologies Inc. | All rights reserved Optimization by Demo Male Female ▸ Key-value passed by 3 rd party or publisher

© 2010 MediaMind Technologies Inc. | All rights reserved Keyword Optimization ▸ Optimize on best performing product, ad version, etc. per keyword group Bedroom set Bedroom set

© 2010 MediaMind Technologies Inc. | All rights reserved Automatic Success Driver

© 2010 MediaMind Technologies Inc. | All rights reserved Effective, Time-Saving Features ▸ Make mass changes to banner variations via excel and bulk upload for automatic application to campaign In order to effectively target or optimize a campaign, you need the ability to define many versions and their attributes…quickly ▸ Enables xml data feed to update and dictate the ad content ▸ Update product / offers based on what’s “hot” on e-commerce sites

© 2010 MediaMind Technologies Inc. | All rights reserved Thank you!