Lesson: secondary market research 90 mins Starter 5 mins Multi choice question Intro 5 mins Lesson objectives = to be able to conduct and describe secondary research Activity 1 10 mins Introduce Up My Street Why is it useful? Activity 2 5 mins Explain how to get into UpMy Street and where the task sheet is Activity 3 35 mins To computer room for research Activity 4 15 mins Back to class for written summary Activity 5 10 mins Explain homework and examples from census Plenary 5 mins Review secondary

A focus group is an example of.... A.Desk research B.Field research C.Collecting qualitative data D.Collecting quantitative data to be able to describe and conduct secondary research Select two

A focus group is an example of.... A.Desk research B.Field research C.Collecting qualitative data D.Collecting quantitative data to be able to describe and conduct secondary research

Customers Who do you think the customers will be? Why should they buy your product? How much will they pay? How often will they buy your product? Where will your customers buy your product? Where could your customers buy alternatives? How will you find answers to these questions? How will you find out about your customers? Primary research Field research Focus group Qualitative data

to be able to describe and conduct secondary research Field research Primary research Qualitative data

to be able to describe and conduct secondary research Desk research Secondary research Quantitative data

to be able to describe and conduct secondary research

to be able to describe and conduct secondary research

This type of postcode contains the highest proportion of households with residents over the age of % of households in this type are pensioners. Many are living alone, although some are retirement home residents. The main type of housing is one and two bedroom flats, most of which are purpose built and low rise. Many properties are owned outright but some are privately rented. Holiday homes are also a feature of these neighbourhoods. Working residents tend to be relatively well qualified, often employed in senior managerial and professional occupations. As might be expected with a large elderly population, car ownership is low relative to the UK as a whole. Most of the residents in this type are comfortably off. Many have provided for their old age with above average levels of investments in ISAs, unit trusts and guaranteed income bonds. Popular newspapers are The Times, Daily Telegraph, Daily Express and Daily Mail. Individuals in this type are likely to engage in charitable and voluntary work. They are also interested in music, the arts and antiques. Good food and wine are enjoyed as is eating out, especially for lunch. to be able to describe and conduct secondary research Why is this useful?

to be able to describe and conduct secondary research

Secondary research Secondary data is……… A business could conduct secondary research using the data on upmystreet.com. This could provide useful information such as……. This could be useful because…… to be able to describe and conduct secondary research

Secondary research: The Census Find five facts about one postcode which could be useful for a business to know

So…. what is…. secondary research? to be able to describe and conduct secondary research