法文二 吳珮琪 廣告三 吳育禎 義文三 陳瑋 英文四 林品君 義文四 朱恩嫺 統資四乙 邱亦珍

Report Process 1. 1.Introduction 2. 2.Slogan 3. 3.SWOT-Strengths 4. 4.SWOT-Weaknesses 5. 5.SWOT-Opportunities 6. 6.SWOT-Threats 7. 7.Reference

Introduction From a small, family-owned business to the number one cosmetics company in America, Maybelline New York takes trends from the catwalk to the sidewalk, empowering women to make a statement, explore new looks, and flaunt their own creativity and individuality. Inspired by confident, accomplished women, Maybelline gives you scientifically-advanced formulas, revolutionary textures and up-to-the-minute, trendsetting shades effortlessly, affordably, beautifully.

Slogan Maybe she’s born with it. Maybe it’s Maybelline.

SStrengths SWOT--Strengths ★ Strong market penetration and brand loyalty: Maybelline use a strategic market penetration to increase the growth of the company, increase the sales, and also increase the loyalty of the customers about the brand. ★ Strong brand equity: The Maybelline has a coveted image of intelligent, stylish and charming ★ Low prices due to low cost of production ★ Owned by L’Oreal: Maybelline has the top research and development teams and resources through their parent company L’Oreal

★ Eye catching packages:

★ Wide range of products: Large variety of products Different versions of product are produced for each country

WWeaknesses SWOT-Weaknesses ★ Constantly improving industrial productivity

★ Product testing on animals

★ Reduction of administrative and commercial cost

★ The reorganization of the supply chain

OOpportunities SWOT-Opportunities ★ Currently Maybelline is one of the brands most popular in female especially in eye-makeup products. It has it chances to expand the products in male segment.

★ Emerging internet markets and expansion abroad Chart 1 :Have you ever bought directly from a consumer brand or manufacturer online?(2010~2011worldwide)

Chart 2 : What prompts you to visit an online store? From this chart, 29%“Looking for a particular brand ”. It means Maybelline has its’ opportunity to develop Online market. By using online shopping strategy, it may have more exposure on its’ products.

TThreats SWOT-Threats ★ Wide range of substitutes available at the same time.

★ Makeup free trend started by celebrities.

★ People chose clinical cosmetology over makeup product.

References Ichannels: r/588041

Thank you for listening!!