Walk to Work Homes + Upward Mobility Walk to work apts/condos for tech workers The most cost-effective suburban traffic reduction policy (ever). SF  San Jose (swap) Priority access to new housing for short commuters $50 monthly price incentives for good commutes Bad location decision creates “negative economic externality” for society. So, “internalize” the cost ? Improve tech worker quality of life and leave low income folks farther behind ? Low income upward mobility –{package deal: job, home, job training, better schools for kids, more family time.} Boost up the ladder.

3 Steps for Housing Preference 1) a city agrees to a preference scheme designating: –a) qualifications for entering households to achieve preferred status and –b) financial incentives for developers who adopt such schemes 2) applicable rental/for-sale housing units are priced to ensure high demand (must have a waiting list) 3) preferred people are granted priority for those housing units Monthly $ incent continued co-location NOT: teacher / police preference –INSTEAD IT IS: “commute impact.”

Most cost-effective congestion reduction Tumlin: “most cost-effective peak hour trip reduction: provide housing for workers.” GUP: 0 new net trips Anthony Downs (Still Stuck in Traffic): a) learn to cope with traffic congestion in the short run, b) in the long run, jobs and housing will eventually co-locate Cervero: co-location hasn’t been happening. "Average journey to work distance has been increasing, jobs/hsng continues to exacerbate" Thus, need co-location policy Potential: 1M DUs in 200 largest office parks.

Active Research: Thought Leaders “Virtual think tank” with 50 thought leaders –William Fulton –ULI, HUD, EPA, MTC, SVLG, Fannie Mae, TLUC –Larry Rosenthal, Berkeley Program on Housing –Jim Grow, National Housing Law Project –Linda Nichols, CA State Housing & Community Development – housing policy –Mark Stivers, CA Senate transportation and housing committee –Mariia Zimmerman, Reconnecting America –Joe Molinaro, National Association of Realtors 2 examples: Novato’s Hamilton Field, Stanford Housing –17 teacher/police schemes in Bay Area 2 SF “coffee roundtables,” 1 in DC Proposal for 25K DU Coyote Valley new town –100M annual VMT reduction.

Culture: Low Mileage Community Non auto-centric culture Good Samaritan-ism (make it easy. Comes out in TDM interviews) EBay’s online community phenomenon –Make friends, achieve social status –Self polices bad behavior.

Low Mileage Scheme New 100 DU residential complex Everyone signs low mileage pledge –Entry condition to obtain housing Manufacture a tipping point – it’s cool to be green –Currently, it’s often dumb to be green –Positive peer pressure Problem-solving think tank. Online & in person –Carpool to grocery store –Ex: Biking learning curve: route, gear, defensive People love to share such self-discovered expertise –Delivery services, etc.

Digital Hitchhiking Exploit GIS patterns Bus + safe hitchhiking RFID & cellular.

END: Not covered: Superblock transformation into new urbanist, walkable with PRT to span arterials Gated, automated, paid smart parking Bowling alone Small murphy bed housing Grocery shopping w/o trunk  Homeless Evil office facilities managers Kitchen sink: green construction, gray water recycling, etc..

Call to Action Get 100 folks to view the Redmond/MS animation Join an online social network: O2 yahoo groups, planetwork.net (IT + envt) –15 to 39 year-olds are crucial Live a “62 MBTU / year” life. Early green adopter Get involved in Redmond’s Overlake Plan Write a thorough efficient city vision paper.