Definition of Internet shopping  -Access to shops and stores on the Internet, a user visiting an online shopping mall.  -Online shopping, cyber shopping, e-shopping are similar concepts.  -unlike traditional commerce, computers have access to a huge electronic means of buying and selling of goods.

 -Internet- based dissemination of cyber space.  ⇨ Resulting in the formation of a cyber market.  -The spread of personal computers.  -The development of the Internet due to the increasing number of users.

- Look at the recent increase in Internet usage, in the past Two years 1.5 million new Internet home page created the world, Of these, about 10,000 deal with economic activity. -Korea's Internet trading market will be 20 trillion. -However, it is not possible to visually inspect jewelry, watches, accessories, etc.

The main customers shopping on the Internet - The main customers for Internet shopping are highly educated young women. - According to the report, 'Domestic online shopping market forecast and analysis' using the Internet term long, low age, women, with higher levels of education showed a high probability of Internet shopping to 300 monthly income for a capacity of consumers shopping on the Internet was the most popular as constituting.

*Buyers -Time and space is not limited. -Shopping cart option. -Product selection is easy. -Unlike regular mail-order interactions are possible. -The price is cheaper. -Items are available now. -Internet shopping is always open. *Seller -Cheap Cost-effective exhibition, advertising. -Under any circumstances, be sold. -Automatic analysis of the form of purchase: sales strategy facilitates -Product exhibition space is infinite.

The disadvantage of internet shopping  -The possibility of false advertising, product quality checking is difficult.  -Standard terms and conditions that do not cover the consumer's damages due to the mall  -Difficult decisions due to too many items  -Consumer waste and encourage impulse buying  -Difficulties in exchanging  -If you have poor quality of products.  -There is a risk of information leakage.

Development Direction -If sellers want to sell the items, Deals on Internet sites reveal the product and the actual product should match. -How to navigate the product simply and clearly how easy it is to be delivered to consumers. -Personal information disclosure, such as credit card theft, peace of mind to be able to make electronic commerce more factors are warranted