CAPILANO UNIVERSITY Martin O’Mahony Manuel Villalobos Jen Dale Ben Glassen

HELI – CENTIVES Sky High Rewards

KEY TARGET MARKETS Business Travellers International The Market in China National Tourists

THE BUSINESS MARKET IN CHINA A Key Market Identified by Destination BC * 35,340 visits during August 2013** Price Sensitive Collective and Holistic * Destination BC Revised Service Plan (2013, Jun)** Destination British Columbia. (2013, Oct).

HELI – CENTIVES FOR ALL Trust Loyalty Differentiation *Accenture (n.d)

THE HELI-CENTIVES TIER SYSTEM Available to all Sign up for free, online Receive a Heli – Centive membership card and number in the mail Collect rewards using your membership number when you book return flights - either online or on the phone The more return flights you book, the better the rewards become PERCEIVED BRAND VALUE IS CRUCIAL!* *Accenture (n.d)

HELI BLUE – free sign up HELI SILVER – 5 return flights HELI GOLD – 10 return flights HELI PLATINUM 20 return flights THE HELI-CENTIVES TIER SYSTEM

HELI BLUE – Partners fly half price on weekends HELI SILVER – 60 minute massage at Absloute Spa HELI GOLD – Private tour of Downtown Vancouver with Landsea Tours HELI PLATINUM free night at the Fairmont Chateau Whistler free night at the Fairmont Chateau Whistler THE VISION FOR THE FUTURE

PARTNERSHIPS & CROSS PROMOTIONS INITIAL STARTUP: A Helijet led initiative Partnered with the Fairmont THE FUTURE VISION: Partnerships between all facets of the Tourism industry Tiered system allows for combining of different price-point products Influenced by Destination BC research

Loyalty program coordinator (intern)$13.50 p/h (1) Training frontline staff$2500 (2) Membership Card Printing$6500 for 20,000 cards (3) Traditional Mail$12,600(4) Website Development$2500 (5) 1.Go2HR (2013) A. 2. Go2HR (2013) B.3. Plastic Cards Printing (2013)4. Canada Post (2013).5.Shopify (2013) PRELIMINARY BUDGET

Helijet Website Twitter/ Facebook / Social Media s Current Advertising Budget & Locations FLEXIBLEDIRECT CONVENIENTINTERACTIVE CHANNELS & ADVERTISING

MEASURING SUCCESS 1.Online sign-up provides easy tracking of interest 2.“I was referred by…” option during sign-up allows tracking of referral points 3.Media touch points - likes, retweets, hashtags, Google searches, media coverage 4.Increased annual sales (relative to the cost of the program)

GOALS 1.30% of current customers sign up in 6 months 2.Membership usage of 80% or more 3.3 new partnerships & affiliations for the tiered system within a year

THE VISION

THANK YOU

REFERENCES Accenture. (n.d). Creating Customer Loyalty: A Customer-Centric Approach. Retrieved Oct 17, 2013, from accenture.com: ach.pdf ach.pdf Canada Post. (2013). Mailing and Shipping. Retrieved from Destination British Columbia. (2013, Oct). International Arrivals - August Retrieved Oct 19, 2013, from destinationbc.ca: Arrivals-August-2013/International-Visitor-Arrivals-August-2013.pdf.aspx Destination British Columbia. (2013, Jun). BC Revised Service Plan. revised_serviceplan_june2013_fnl.pdf.aspx revised_serviceplan_june2013_fnl.pdf.aspx Go2Hr. (2013) A. Minimum Wages. Retrieved from Plastic Cards Printing. (2013). Quantity & Price. Retrieved from card-printing.aspx?__utma= https:// card-printing.aspx?__utma= Shopify. (2013). Local Designers. Retrieved from