Mobile Identity Defined, Derived, Managed and Applied FIDIS – WP2 Kick Off Meeting Brussels, 2nd December 2003 Stefan Figge Johann Wolfgang Goethe- Universität Frankfurt

AGENDA  How to Define a Mobile Identity  How to Derive a Mobile Identity  How to Manage a Mobile Identity  How to Apply a Mobile Identity

 A concept that links a „token“ from the digital/syntactical world to an object in the real/semantical world  Accompanied by a set of properties and attributes Digital Identity Authentication Interests Position Age Income Authentication

 GSM provides the foundation for a mobile identity  Subscriber Idententity Module (SIM)  A mobile identity in this definition is inherently related to the mobile network operator business  Represents contract between subscriber & network operator  Authorizes subscribers to use the network  Lets subscribers authenticate themselves  Mio GSM subscriptions (IDs) ( )  More countries with SIM infrastructure (197, May 2003) than with McDonald’s (119, Aug 2003) and more than UN member states (191, Aug 2003) Mobile Identity

SIM within the Network

 Mobile networks are able to determine –The identity –The position of the user –The time of usage  That information can be extended multilaterally by using databases  Example result: „Customer is 29 years old, student, in the downtown of Munich, at holiday...“  The available user’s situation is valuable when it comes to ad-hoc relationships between customers and service providers Mobile Situation providing Attributes When? Who? Where?

AGENDA  How to Define a Mobile Identity  How to Derive a Mobile Identity  How to Manage a Mobile Identity  How to Apply a Mobile Identity

Identity Position Time Personal Profile Position Profile Time Profile The “Situation Process” ID: POS: 8,4° / 50,0° T: :53 ID: POS: 8,4° / 50,0° T: :53 Invocation Deter- mination Inter- pretation Presentation Age: 29 Gender: Male Interests: Sports,... Context: Student … Age: 29 Gender: Male Interests: Sports,... Context: Student … Country: Germany City: Frankfurt a. M. Context: Down-town … Country: Germany City: Frankfurt a. M. Context: Down-town … Day Category: Workday Context: Holiday … Day Category: Workday Context: Holiday …

AGENDA  How to Define a Mobile Identity  How to Derive a Mobile Identity  How to Manage a Mobile Identity  How to Apply a Mobile Identity

How to Manage a Mobile Identity  Identity Management Service allocated within the network controls delivery of situation dependent attributes Mobile Network Operator Service Provider Situation description <Position Profile Situation description <Position Profile External Profile Provider Identity Management Service Situation of IP ? Situation of IP ? Pers. Attributes & Privacy Profiles service.com General Attributes

AGENDA  How to Define a Mobile Identity  How to Derive a Mobile Identity  How to Manage a Mobile Identity  How to Apply a Mobile Identity

Current Approach for M-Commerce Business Models  Mobile Network Operators provide their customers with mobile portals as access concept for mobile services.  Revenue models with two revenue sources: –Mobile Data (Internet Service Providing) –M-Commerce Services (by Service Providers)  Only services providing immediate value for customers.  Services with primary value for Service Providers are currently not feasible (Advertising, Customer Loyalty Programs etc.). Mobile Network Operator Customer Service Provider € Services €€ Data Service Fee Typically € 1-2 per session

Current GSM Market in Germany  Size of the German market for mobile telecommunications was € 18,4 billion in 2002 [RegTP]  There are more mobile than fixed lines  Penetration rate in December 2002 was 71,7% [RegTP]  Saturation of the market can be observed  Investments in future mobile infrastructure for 3G und wLAN (licence, capital costs, infrastructures, devices etc.) T-MobileVodafoneE-PlusO²Total ARPU € 25,7 ARPU € 26,1 Number of GSM subscribers, December 2002 [RegTP] € G licences Total costs € 858 per customer

Sponsoring Mobile Customer Relationships  Sponsoring data transmission costs by the service provider is currently not possible –Each usage is related with costs for the customer –Costs are not transparent  Objective: Eliminating data transmission costs for the customer and transfer them to the service provider  Through mobile initiated business, financing of the data transmission costs by the service providers shall become possible Customer Service Provider Mobile Network Operator € € Services Data + Access

A Potential Portal Process for new Situation Based Business Models Mobile Network OperatorService ProviderCustomer Enter portal Compute situation description Compute and display adequate portal categories Select portal category Publish situation description Compare situation description and customer profile Show willingness to cover trans- mission costs Display all service providers offering services for free Select service Register and charge transferred data Display and start service

Comparing Situation Description and Target Customer Profile Mobile NetworkOperator Customer: Selects Shopping from the mobile portal Mobile Network Operator: Generates situation description Service Provider: Computer department store with branches in Frankfurt and Berlin Service Provider Berlin Frankfurt Day Berlin Frankfurt Day Nürnberg Night Nürnberg Night... Customer 1 Not relevant, no sponsoring Not relevant, no sponsoring.. 24 Frankfurt Day Frankfurt Day... Customer 2 Relevant customer, sponsoring data transmission costs reasonable Customer 3 Relevant customer, sponsoring data transmission costs reasonable

Conclusion  Identity-Management-Platform: Self-administration of the “mobile identity”(personal data and security profile)  Potential customers of enterprises are provided with a free of charge access to mobile services.  Customers use the mobile portal to choose from a number of free-of-charge and priced services.  Current business model is extended and not replaced!  Objective: More customers and providers (traffic) on mobile portals. Charging is done according to the value proposition and includes customers and Service Providers. THANK YOU FOR YOUR ATTENTION!