Mobile Reshapes the Marketing World Professor Chip Besio Cox School of Business.

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Presentation transcript:

Mobile Reshapes the Marketing World Professor Chip Besio Cox School of Business

Smartphone Users Currently 171 million in the US, 220 million by 2018 estimated. 85% of Millenials 0wn.

Tablet Users

Mobile Only World The end of Land Lines in the US is approaching.

Privacy Concerns Younger Users are the Most Skeptical.

US Holiday M-Commerce Sales Trends 2014 Holiday On-Line Sales Shifting to Mobile.

Cyber Monday 2014 Desktop still holds a slight edge but Mobile is growing.

Growth of Mobile Phone Apps Usage By Category Apps Save Time and Add Convenience.

US Display and Search Ad Spending By Device 2015 Advertisers are Watching the Trend (Mobile Includes Tablets).

Ad Spending Growth By Device 2013 to 2019 By 2019 Mobile will Nearly Equal Desktop.

Mobile Display Ad Spend

Paid Search Ad Spend

Mobile Facebook Users Worldwide % of Facebook Users Check-in on Mobile and Will Continue to Grow.

Apple Pay Users Compare Apple Pay to Card Purchases Nearly 70% of Apple Pay Users Prefer it to Cards.

Attitudes Toward Mobile Banking in North America 2010, 2012 & 2014 In % Said Mobile Banking was a “Must Have”, by 2014 That Tripled.