WP will connect producers with consumers by providing transaction platform WP.PL Products offered by WP will be provided directly from the producer By avoiding intermediares, WP will capture the higher margin WP will be tasked with maximizing the size of the orders passed to the producer to minimize handling costs incurred by the producer Consumer Will be able to find different brands of beauty & clothing products in one place Payment will also be made in one place, making the purchase comfortable Producer Products will be stored by the producer up to the point of delivery Transaction details will by provided by WP through automated system ProducerWP.PLConsumer Offer + margin Order Storage cost Risk Order Offer Pozostałości (nie będzie w ostatecznej prezentacji)

Producer WP.PL PAYviaWP Consumer Instant payment WP will provide PAYviaWP system enabling e-payments linked to e-commerce transactions PAYviaWP WP will provide all suitable payment solutions for merchants and customers, integrating the solution into All-in-one e-account: Credit cards Internet bank accounts Mobile payment services linked to operators billing WP will charge provision for the transaction Seller (Producer) Regardless of payment method chosen by the consumer, producer will receive the payment instantly Seller will be charged with a transaction fee Consumer Consumers will be able to choose between e-wallet and instant payment solutions Payment / Prepayment Commission

(Para)bankWP.PLConsumer Product Payment Commission Financial agreement Installments WP will connect consumers with (para)banks providing microcredit services WP.PL Will act as an intermediary between customers and (para)bank Will bear no credit risk gaining pure profit Consumer Will be able to cover the shopping costs with financing arranged by WP The installments will be paid straight to the (para)bank (Para)bank Will provide customers with financing Will pay provision to WP for driving credit demand Producer Commission

The growth is accompanied by 4 major trends 1.Beauty/Cosmetics and Clothing sectors gaining on importance 57% of iConsumers have purchased beauty & cosmetic products online in the past 6 months, 56% have purchased clothing Only 24% will not purchase beauty & cosmetic products online in the next 6 months, followed by 28% for clothing – less than in other categories 33% of the last fashion products purchases were done online 2.Price comparisons becoming more popular 48% of iConsumers search the Internet to compare similar products, 76% go online to check the prices High use of the application in USA and West Europe, the Polish market not saturated yet 3.The importance of mobile services going up 94% of Poles own a mobile phone The use of mobile phones is increasing – 16% spend more time talking on mobiles 36% have some mobile apps installed on their mobile phones 4.Internet usage of financial services highly increasing 21% of Polish bank accounts are online The number of Internet transactions has been growing with CAGR amounting to 50% and is predicted to keep the pace.

High growth of digital market size is expected, with e-commerce clearly leading the way E-commerce: most developed segment of digital market is still growing, mainly due to the increase of consumers’ spending on online shopping Communication: Rapid growth both in terms of users and ARPU is predicted with increasing mobile VoIP popularity Reading: Growth of userbase accompanied by stable ARPU growth is expected in the upcoming years CAGR 11% 12% 8% 17% 34% CAGR 24% 293% 184% Source: Team D analysis of publicly available data

OPERATING MODEL MONETIZATION: BEAUTY & CLOTHING COMPARISON Operating the portal in its traditional form to maintain traffic. Create a price comparison Sell the products Charge for the sold items Connect it to the portal Focusing on beauty and clothing; creating a mobile app Integrating the service with fashion, beauty and health sections; replacing competitors’ adverts Receiving an agreed percentage of the price of each product sold Attracting traffic through the portal, diversify: ensuring single “basket” and payment Building highly profitable start-ups bound to the core business. MONETIZATION: FINANCIAL SERVICES COMPARISON Create a financial services comparison Sell the products Charge for the sold items Connect it to the portal Integrating with financial section of the portal Receiving an agreed percentage of the price of each product sold Attracting traffic through the portal, providing an option to save results (time- consuming decision) Comparing financial products like insurances, deposits, mortgages, creating a mobile app Supported by market trends, price comparison services offer significant short-term monetization opportunities