Une Vie de chat (A cat in Paris) by Jean-Loup Felicioli & Alain Gagnol (French release: 15th december 2010) Actual poster project
Strengths ▲ A strong and original narrative and visual universe The two auteurs are well-known in the world of animation as well as in thriller litterature Very few young public oriented animated features deal with a thriller universe Attractive french voice casting : Dominique Blanc, Bruno Salomone, Jean Benguigui, Bernadette Lafont Already on the web via Facebook And on Folimage’s blog
Weaknesses ▼ A very competitive period with movies such as: Harry Potter, Megamind, Chimpanzés 2 or Narnia 3 : all of them in 3D ! But there will be also 2D movies: Le Marchand de sable or L’Apprenti du père Noël ! Non realistic original drawing can be a brake.
Website with the CRDP of Lyon (Regional Centre of Educational Documentation) The movie Excerpts & trailer + usual downloads (Press-Book, pictures…) The visual universe Working documents (storyboard, decors, characters...) Sound universe Video modules of the actors’ recordings, sound effects, music... Educational documents to download For secondary school (11-12 years old kids) mainly in French, cinema, fine-arts and for younger kids, documents for artistical education and image education purpose.
Work with the AFCAE (French association of art- house theaters) started in November 2009 The 20 first minutes of the movie where shown during AFCAE’s Young Public national meeting which gathered 250 professionals in Valence. Folimage sent a flip-book as wish card presenting the movie to all the art-house theaters The film as the be positionned in the booker’s mind as soon as possible as THE ONLY movie adapted to schools’ screenings in December 2011.
Work with the AFCAE A game was organized to permit the professionals who attended to give their opinion on the 3 different posters proposed… In the end, something different was chosen!!
Festivals – Previews Annecy 2010 : conference of the 2 directors Many previews during the early november holidays : Ciné-jeunes Festival in the Aisne, national animation day (october), Mon 1 er festival à Paris, Toiles des gônes in the region of lyon…
Pre-release of the movie in the department of the Drôme (26) ► By Folimage (on site exposition, meetings, promoting the film’s universe in the city…) ► By the Conseil général of the Drôme and the municipalities of Valence and Bourg les V. ► By a local radio partner France Bleu ► In the movie theaters (approximately 20) as well of on the « Ecrans de la Drôme » (regional association)
1 st elements on the French release – Christmas 2010 Target: children - famillies Around150 copies The movie will be positionned as « the other christmas feature » Partners already found and involved : AFCAE, CRDP Lyon, Radio France bleu, Milan Jeunesse, Région Rhône Alpes…
The End !