Dave Benson Merchant Director Drew Bowers T6 Strategy Manager

Year to date... Source: NPD data as of May 2009;Analysts notes Year to date (June 09), total retail HW and Software is down -13% and 12% respectively. June down -31% overall CY09 Software revenue Y/Y% growth year to date YTD = tough comp last year. Plus 50% March through June LY Current Outlook

Size of the Prize  $1 Billion in December –Over 1.5 Million consoles in December –Over 10 million software units –Over 5.5 million accessories units  Nearly $1 Million per store in gaming –1500 consoles in December –10,000 units of software –5,500 units of accessories

 Hardware –New prices…new SKUs Key Products and Releases

 Hardware –New prices…new SKUs  Software –Wii Fit Plus –DJ Hero –Call Of Duty: Modern Warfare 2 –New Super Mario Bros –Assassin’s Creed 2 Key Products and Releases

 Hardware –New prices…new SKUs  Software –Wii Fit Plus –DJ Hero –Call Of Duty: Modern Warfare 2 –New Super Mario Bros –Assassin’s Creed 2  Accessories –Rocketfish and Dynex –Core is still king with high 1st party volume

Competitive Strategy and Key Promotions  Competitive Market Place  Hardware Bundles –Home Theater Solutions –More exclusive opportunities

Competitive Strategy and Key Promotions  Competitive Market Place  Hardware Bundles –Home Theater Solutions –More exclusive opportunities  Software Promotions – Buy more save more –RZ Gamers Club Rewarding our best customers

Key Differentiators  MNO –COD –Assassins Creed 2

Key Differentiators  MNO –COD –Assassins Creed 2  Demo Days

Key Differentiators  MNO –COD –Assassins Creed 2  Demo Days  RZ Gamers Club –Social Networking

Key Differentiators  MNO –COD –Assassins Creed 2  Demo Days  RZ Gamers Club –Social Networking  Tools –Buyers Guide and Insider

Key Differentiators  MNO –COD –Assassins Creed 2  Demo Days  RZ Gamers Club –Social Networking  Tools –Buyers Guide and Insider  Best Buy.com –Trade In now available –Pre-order online…pick up in-store

Merchandising  Bundle Bands  Pallets/Race Track

Merchandising  Bundle Bands  Pallets/Race Track  Clearance Sections  Value Software –In-line and racetrack  Project Team Support

Merchandising  Bundle Bands  Pallets/Race Track  Clearance Sections  Value Software –In-line and racetrack  Project Team Support  Retail Marketing Tool RZ Gamers Club Customer Phone List RZ Gamers Club Customer Phone List Print Vehicles Store Web Page announcement

Hand off to Drew

Operational  Preorder –Alerts posted with customer contact info  EOL, R&E and Rapid Exchange –GSBTP with new pricing for Xbox and ADH on portables  At-Risk Management –Value is sendback, no longer At-Risk  Labor and Zoning –Talent selection and maintained zoning

Gaming & Your Local Growth Plan  FY09 Data –Xbox360 ASP $350 –PS3 ASP $400 –Wii ASP $250  Gaming = $xx.xxx.xxx –Console Contribution $x,xxx,xxx –Basket Contribution $x,xxx,xxx  FY10 Forecast –Xbox360 ASP $300 –PS3 ASP $300 –Wii ASP $200  Gaming = $xx.xxx.xxx –Console Contribution $x,xxx,xxx –Basket Contribution $x,xxx,xxx

How  TRUSTbuilders in Gaming –Get to know customers as individuals –Create Rapport with the customer –Capitalize on their own individual strengths and talents to personalize each interaction  Listening AND Understanding  Core customer needs –Sub-bullet copy entered here –CCN

Goals  November goals: –Console $80 | Software $70 | Portable $50  December goals: –Console $75 | Software $70 | Portable $50  January goals: –Console $90 | Software $60 | Portable $40

Key Take Aways  Best Gaming Experience –Merchandising and Farming, Interactivity and Demo’s  Providing customers the complete solution –Everything you need to maximize your gaming experience  Reward Zone Gamers Club  Geek Squad  Hardware and Inventory Support  YOU!!