LEAD RETRIEVAL SYLVIA KARPF, ASSOCIATE DIRECTOR FOR SPECIAL PROGRAMS AND SERVICES MICHAEL HOGGARD, EVENT MANAGER FOR SPECIAL PROGRAMS AND SERVICES

LEAD RETRIEVAL A Technology that allows for the exchange of information between students and perspective colleges/universities (replaces inquiry cards) Registration is not required, but highly recommended Parents and counselors can also register Launched in 2007 at the Ft. Lauderdale NCF as a pilot program In 2012 Lead Retrieval was available at all NCFs and price was included as part of the registration fees 5 laptops and 2 printers are provided for onsite registration Mobile registration was introduced in 2012

NCF ATTENDEE REGISTRATION (SPRING STATS) Difference Online93,66193, Onsite9,2247,700-1,524 (16.52%) Mobile Reg*17,39923,771+6,372 (36.62%) Total120,284124,959+4,675 (3.89%)

REGISTRATION METHODS Online Mobile QR Code Bulk

STUDENT REGISTRATION STEPS 1.Students (or parents) register online at 2.Print out registration confirmation 3.Students visit the schools they’re interested in 4.Exhibitors scan the barcode 5.Exhibitors receive the students information within a couple days and follow up

STUDENT REGISTRATION

TIPS FOR ENCOURAGING PRE-REGISTRATION Have students register in home room or study block Require students to show registration barcode before they board the bus to the fair Offer incentives to students that pre-register Coordinate a district counselor meeting Attend PTA meetings Send out registration reminders to your counselor listserv Place promotional materials in career center Check Dashboard regularly

DASHBOARD REPORTING NACAC and Chairs Counselors

MARKETING LEAD RETRIEVAL TRC makes phone calls to local High Schools E-Blasts Newsletter/poster mailing Newspapers Save the Date postcards Marketing kits are sent to superintendents Event Managers and NCF Chairs reach out to local youth organizations/CBO’s Exhibitors promote during high school visits and on their website/social media

LEAD RETRIEVAL INFO- EXHIBITORS Benefits Accurate information Easily export data Eliminate the need for inquiry cards Scanners 1 scanner is included with each booth registration Each scanner holds 10,000 leads Additional scanners may be ordered prior to the fair or onsite Exhibitors are held responsible for their scanner and must return it during the last session of the fair. The cost to replace a scanner is $600.

LEAD RETRIEVAL INFO- EXHIBITORS Spring 2013 Spring 2014Difference # of Unique Exhibitors1,2891, # of Scanners Ordered (including additional scanners) 8,2188,287+69