Mackenzie Smith Mike Hoffman Adison Covey 2010 Toyota Recall Mackenzie Smith Mike Hoffman Adison Covey

Recall Overview Recalls 2.3 million Toyota cars Sticking accelerator pedal Floor mats interfering with accelerator pedal “Our investigation indicates that there is a possibility that certain accelerator pedal mechanisms may, in rare instances, mechanically stick in a partially depressed position or return slowly to the idle position," Irv Miller, a group vice president for Toyota Motor "The possibility of this happening is very rare," says John Hanson, a Toyota spokesman.

Recalled Vehicles

Steps Toyota Owners Should Take Determine if your model is on the recall list. Floor-mat Problem: Call dealer to have accelerator pedal reshaped or replaced. Have floor-mat replaced with newly redesigned mat or have the cost of the floor-mat reimbursed to you. Accelerator Problem: Call dealer to schedule a free maintenance check and repair of accelerator pedal. If you're on the pedal recall list and don't notice any accelerator problem, relax and wait for the company to send out letters about when to set up a dealer appointment. If you bought your car between Jan. 21 and Jan. 26, there's a possibility you can return your car for a refund.

What Toyota is Currently Doing Began shipping repair parts Started sending letters to owners involved in recall to schedule appointment at nearest dealer Dealerships have extended their hours-some of them working 24/7-to fix vehicles Doubling quality control efforts throughout company Ensuring customers that safety is there highest priority

The Competition Offering numerous incentive to switch brands One day after announcement GM made a move Offering $1,000 incentive to switch brands By Feb. 1st Ford, Chrysler and Hyundai were offering similar deals

Questions Does anyone own a Toyota that has been recalled? Or know anyone who has? Will this recall affect your decision to buy a Toyota in the future? How do you think this recall will affect Toyota’s brand image? What role do you think the media has played in Toyota’s recalls? Positive or Negative?