How to Get, Keep, and Engage on Social Media Chere Schmidt and Rhen Wilson
Kentucky Campaigns
Facebook Contest During the Kentucky Only One campaign, users will enter to win a vacation package. When users visit the page, they will be directed to the Facebook app
Call-to-Action “Like” Reveal Page The images here show examples of creative Facebook Reveal Images. Before “Like” After “Like”
Sign-Up App After new fans click “Like,” they can enter form for contest. Prominent call-to-action The entry form will require basic info and a check box for users to “uncheck” to opt-out of communications from KentuckyTourism.com.
Sharing the Fun Once users are signed up, they will be asked to share it with their friends. Prominent social buttons for Facebook and Twitter and a call-to-action will encourage participants to share the sweepstakes with their friends and followers.
Fan of the Week Promotion Fans of KY’s Facebook page will submit photos of themselves in Kentucky. The favorite of the week will be displayed in the profile pic.
How Can the Regions Help? Develop a calendar that is in sync with Kentucky’s promotions Post on Facebook, Twitter and other appropriate social networks on ideal days
How Can the Regions Help? Create two-way communications with Kentucky’s social networks Tagging and Mentioning each other On Facebook: Tagged posts show up on the taggee’s Wall (Exposure for you) On Twitter: Mention tweets can help easily navigate followers to KY’s page.
How Can the Regions Help? Promote your Only One If your region is one of Kentucky’s Only One, be sure to promote this on all social channels Show off your Only One Badge on your channels
Engagement
Fan Gating Entice people to “Like” you page by promising exclusivity Content Deals Discounts Contests
Fan Gating Exclusive Content
Fan Gating Exclusive Deals
Fan Gating Exclusive Discounts
Fan Gating Exclusive Contests
Sponsored Stories Facebook’s ads platform offers targeted ads that entice your fans’ friends to “Like” your page.
Sponsored Stories Page Like Story
Sponsored Stories Page Post Like Story
Sponsored Stories App Share Story
Utilize Videos 3 Billion Global Views a Day! The total U.S. Internet audience engaged in roughly 5.1 billion viewing sessions for the entire month of April 2011 Source: TechCrunch.com, May 2011
Utilize Videos Create a YouTube Brand Channel
Utilize Videos Other tips Always allow comments on YouTube Videos Embed YouTube video on your site Use SEO keywords in your titles, description, tags, and even in the video itself
Create Good Content People want and expect content from you When posting, try to always include: Links Photos Videos Think of posts as stories
Listen and Respond The engagement credo: Stop selling & start sharing Stop talking & start listening Find your advocates and support them
Best Practices
Editorial Calendar Why? Keeps you on track and sets goals Spurs creativity
Editorial Calendar
Calls to Actions In every post, include a clear call to action “Read more” “Like this to enter” “Share this with friends” “Retweet to win” “Watch now”
Curating Content - Blogs Create a blog Almost 200 million blogs on the Internet
Curate Content - Blogs
Social Media Policies Internal: for your employees External: for your visitors “We ask that all comments and uploaded images remain both relevant and respectful to our community as a whole.”
Social-Site Integration Make it easy for people to share your content
Social-Site Integration Include Facebook’s free comments to keep the conversation on your site
Future Trends
Google+ Estimated to reach 100 million users by end of Feb ‘12 Males dominate 7:3 male to female SEO-friendly Posts Descriptions Links
Google+
Google+ loves multimedia
Pinterest Pinterest allows you to share the beautiful, funny, crafty, and odd photo-links you find on the Internet by Pinning them Social curator
Mostly women using it Topics best suited Travel Retail Photographers Wedding Crafts Food
Instagram Photo album site Only available for iPhone but Android rumors abound Can search photos by hashtags (ex: #kentucky) A great source to find customer-created content to promote on your social networks Use Ink361.com to search for photos (without iPhone)
GetGlue Enables users to “check-in” to activities rather than physical locations Over 75 major television networks work with GetGlue Over 2 million users
GetGlue When users “check-in” to TV Shows, Music, Movies, even Books, they can win Stickers. Unlike Foursquare, which gives virtual badges, GetGlue will mail you physical stickers The stickers are limited, thus instant collectibles
Spotify An online music collection Unlike Pandora, YOU control what music you listen to You can create music channels for you region or event
Spotify
The End