BMW Corporation

BMW PROFILE Company Information Services Provided Building automobiles and Airplane engines Brief history : 97 years Visions of BMW CEO: Norbert Reithofer

Financial Information: 2005 (000’s) 2009 2008 2007 2006 Sales 1.33 Million 1.28 Million 1.44 Million 1.5 Million 1.37 Million Expenses 1,472 Million 1,667 Million 2, 064 Million 1,670 Million 1,324 Million Net Income (Loss) 2,239 Million 5,301 Million 6,480 Million 3, 134 Million 2, 874 Million Total Assets 27,010 Million 24, 647 Million 23, 316 Million 32, 378 Million 28, 543 Million Total Liabilities 4,009 Million 8, 347 Million 7,974 Million 6, 801 Million 5,884 Million

THE CURRENT MARKETPLACE BMW in a declining market Profit Quality BMW and their quality Low price for luxury We have the name

Our Broader Environment Partners and Agencies Cundari GSD&M Idea City New technology The Mini 3.7 litres of fuel per 100 km. Controversies Blocking the swiss

THE STRENGTHS AND WEAKNESSES A sturdy reputation Aircrafts and luxury vehicles Good marketing Launched a green tree program in China Kept revenue up during recession by focusing on international markets. Weaknesses: High prices Raw materials Cost of car The insufficient quality for excessive price 2010 recalls on over 348,000 cars due to brake leak.

Opportunities and Threats New Products Market shift to globalisation Customers demand change to more comfortable and luxurious cars New Technologies in Automobiles Threats New and existing competition Volatility in price of fuel Economic recession Takeover bids

RECOMMENDATIONS Expand Globalization Stay focused on comfort of ride for consumer Promote more in less modernized countries Test vehicles more efficiently to reduce accidents and recalls