The Cupcake Conspiracy We are The Cupcake Conspiracy. The mission of The Cupcake Conspiracy is “to provide the secret to a sweet life.” This will be accomplished by providing quality products and a memorable customer experience. However, a cupcake is so much more than just another sweet treat. It’s a lifestyle. We believe that occasions large and small should be celebrated. But we also believe that you should keep your friends close and your cupcake closer. The Cupcake Conspiracy Business Plan
The Secret to a Sweet Life
The Secret Recipe Trendy, intriguing dessert Inspired by upscale french patisseries Laduree
The Secret Recipe Trendy, intriguing dessert Upscale, french-inspired patisserie High quality ingredients Guaranteed nut free 100% recycled packaging 12 icing flavours, 2 cupcake varieties The cupcake names have conspiracy-related themes – The Moon Landing, The Grassy Knoll, The Secret Service Boxes of 1 or more are wrapped with a ribbon and our seal of quality
The Modern Socialite Females aged 20-49 Some post-secondary education Shop, work, socialize in downtown Saskatoon Subset of this market: The Chic Bride A socialite is a person who spends a significant amount of time entertaining and being entertained. Socialites are usually wealthy. They are aged between 20-49 with some post-secondary education.
The Revenue Model Store front selling direct to consumers Unit sales with volume discounts Walk-ins and events Average price of $3.00 per cupcake
Daily Sales Volume IRR = 32% Payback = 2.96 years (50% equity financing)
The Conspirators 4 Modern Socialites from Saskatoon Baked with our grandmas since childhood Lori Finance Meghan Operations Brooke Marketing Stephanie HR and PR Financial consultant, marketing agency
The not-so-sweet Competition Direct The Cupcake Corner Grocery stores Wedding cake caterers Indirect Companies offering other splurge comfort foods Financial consultant, marketing agency
Our Competitive Advantage For the modern socialite, The Cupcake Conspiracy is the trendy dessert shop that delivers the secret to a sweet life Only The Cupcake Conspiracy presents intriguing and sensuous sweets in a chic atmosphere
The Cupcake Conspiracy Often overlooked for more ‘interesting’ theories, the truth can be bittersweet. In our Truth, it’s more of a delicious sweet way to success. In business and in life. Join the conspiracy. The Cupcake Conspiracy Join the conspiracy