Growing A Revolution Can Mobile Technologies Determine The Future of Publishing? Howard Wright Vice President, Qualcomm

3 Founded in 1985 Fortune 500 Company Approx. 11,000 U.S. and 50,800 International patents and patent applications of CDMA and related technologies including WCDMA and OFDMA Member of the S&P 100 & 500 Indexes

Qualcomm Business Model: Technology & Value Chain Enabler and a Worthy Partner

5 Always with You Real-time Context Aware Highly Personalized Leverages the Cloud THE MOBILE INTERNET SHIFTING TO A CARRY ALONG EXPERIENCE

TD-SCDMAMEEGO 2.5, 2.6 GHz MACRO CELLS MULTIPLE RADIOS MIMO ENHANCED VOCODERS 2.5G MULTICARRIER 3G BTMULTIMODEGPS SATELLITE PAN BANBLUETOOTH FEMTO CELLS 450, 700, 800, 900 MHz HSDPA, HSUPA, HSPA+ 1X, EVDO, DOrA, DO REV B BREW MP ANDROID WEB OS CPU GPU 720P 2D/3D 1.7, 1.8, 1.9, 2.1 GHz PICO CELLS INTERFERENCE MANAGEMENT HETEROGENEOUS NETWORKS SELF ORGANIZING NETWORKS WLAN2G MULTIPLE FREQUENCIES 4G BEAM STEERING GSM, GPRS, EDGE DC-HSPA+, MC-HSPA+ LTE, LTE-TDD, LTE-ADV 1X-ADV, DO-ADV CHROME WINDOWS PHONE BLACKBERRY OS 1080P CAMERA Increasing Complexity

Smartphone Industry Momentum ECOSYSTEM BENEFITTING FROM AND DRIVING GROWTH >25% YoY Data Rev Growth from leading operators* OPERATORS Source: * ATT, VzW and VfE Q310 reports, ** Strategy Analytics, 10/25/2010, *** Chetan Sharma Consultancy, Jun 10) 100+ New Smartphones Launched in 1st Half of CY2010** OEMS Total Mobile App Downloads: 7B in 2009 to 50B by 2012*** DEVELOPERS

Looking Ahead: Expanded High Level OS Coverage GROWING WITH SMARTPHONE EXPANSION Source: Gartner Inc. Forecast: Mobile Devices forecast update, 3Q10 Update, Carolina Milanesi et al, September 15, –2014 SMARTPHONES FORECAST TO BE SHIPPED

Snapdragon … Execution 75+ COMMERCIAL DEVICES, 150+ MORE IN DESIGN INCLUDING >20 TABLETS Inside your Smartphone, beats the heart of a dragon!

QCT Leadership: Android QUALCOMM SUPPORTS ANDROID ACROSS ALL SMARTPHONE TIERS DESIGNS LAUNCHED BY QCT MANUFACTURERS SHIPPING WITH QCT

QCT Leadership: Windows Phone 7 SNAPDRAGON POWERS WINDOWS PHONE 7

12 We Enable New Ecosystems and Business Models

13 Expanding Device Categories THE INTERNET GOES MOBILE IN MANY FORMS Non-handset devices include E-readers, Media Tablets, Data devices and M2M modules Source: CAGR is based on forecasts from ABI Research (Sep/Oct’10) and Gartner (Oct’10) Non-Handset Mobile Broadband Device Shipments Expected to Grow at 25–40% CAGR From 2009–2014

14 Always On, Always Connected Devices ALWAYS-ON CONNECTIVITY ALL-DAY BATTERY LIFE INSTANT ON LOCATION AWARE >60% TABLETS SHIPPED IN 2014 PROJECTED TO BE MOBILE BROADBAND ENABLED Source: >60% share of shipments will be MBB enabled in 2014 per IDC Sept-2010), Gartner (Oct-2010)

The Great Differentiator: Influence Original design creation, plays a crucial part in designing hardware that will work well with your content (right size, ample power, HW- based features (touch, buttons, etc.) Chooses platform for device, what software and content to be included with device, markets to target audience(s) Creates the basis for all applications to run on top, decides how users will interact with content, often creates app stores and bundling options Write the applications that will display your content, what features those apps will have, often sets price for their applications Reaches the consumers directly, markets device, features, and benefits Only Qualcomm has the full scope of relationships with the entire eco-system of partners PublishersODMsOEMsPlatform developers Apps developers Carriers Outside technology intervention is not foreign to the publisher community…

What Qualcomm Brings to the Table Portfolio of Partners... …to name a few.

17 LOW POWER VISIBLE OUTDOORS FULL COLOR & VIDEO mirasol ® Displays by Qualcomm On Display here at Booth 410 Here more from us here at: Mobile Strategy Summit for Magazine Publishers Apr 5 - Ziegfield, 4th Floor 2:30-2:50pm - Overview of the Mobile Market 2:50-3:30pm - Successful Entrée to Mobile: Overcoming Barriers to Entry and Technology Tools TH(ink) E-reading 2011 Summit Apr 6 – Soho, 7 th Floor 8:30 – 9:05am – Converging E- readers and Tablets: What it means for Publishers

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19 Thank You facebook.com/qualcomm qualcomm.com/blog