page 1 GADD Software an introduction Public version, September 2013, gaddsoftware.com

page 2 What is GADD Software? Our focus Business Intelligence available for everyone and everywhere BI solutions for retailing and ISV (Independent Software Vendors) Customised BI solutions Dashboards & Query on the Web, extend your existing BI solution with GADD Complete range of GADD BI products, Predefined reports & Ad-hoc analysis Microsoft; Office, IIS, SQL Server and Microsoft BI environment integration Experience BI integration from design, implementation to maintenance BI integration at large, medium and small companies and systems GADD at one of Sweden's largest company More than 10 years of cooperation of BI development 32 countries, registered users, sales, logistics, e-commerce, purchasing, etc.

page 3 To catalyze implementation of, business intelligence solutions, using our product portfolio, experience and success from Sweden's largest company in the retailing business. Our buisness idea

page 4 To empower, all employees, with relevant business information, catalysing quicker decisions, leading to continuous improvements in the daily operations. Our vision

page 5 To extend your BI solution to be available for all users and on all devices. To make it happen now at a breathtaking low cost. Our mission

page 6 Products and components GADD User Directory GADD Desktop (GADDxl, AutoGADD, GADD Scheduler, GADD Query & Dashboard Builder, GADD Query & Dashboard Viewer, GADD Spreadsheet, GADD Maps) GADD Web Server (GADD Query, Dashboard Viewer) GADD ETL (data exchange; export, transform, load) Web Browser Data Storage Data Source Oracle SQL Server Data files Excel Any type ADO.NET, OLE DB, ODBC, Web Service, HTTP, Customised API GADD Query Library Microsoft Excel Database Data file GADD Monitor, Detect, Inspect & Predict GADD Web Client

page 7 Why GADD Software? Make your BI available for everyone and everywhere We make it happen now at a breathtaking low cost. GADD BI portfolio Complete BI product range. Integration & Customisation Rich, efficient and powerful integration and customisation possibilities. Makes it easy to use GADD solutions can be used without any education of the end user. Makes it extremely cost efficient BI solutions that are integrated and customised becomes extremely cost efficient.

page 8 Why GADD Software? Make your BI available for all and everywhere We make it happen now to a breathtaking low cost. With our products we extend you BI solution to be available via web browser on all devices. GADD BI portfolio Complete BI product range that has been developed for more than 10 years together with one of the largest company in Sweden. Integration Integration is often the area that gives most challenge and costs. GADD products are designed with rich, efficient and powerful integration possibilities. Customisation GADD products can be customised to meet any requirements. White label is possible. Makes it easy to use BI solutions that are integrated and customised are easy to use. GADD solutions can be used without any education of the end user. Makes it extremely cost efficient BI solutions that are integrated and customised becomes extremely cost efficient. GADD products integrated with your existing IT and BI environment, makes use of what you already have, and adds new features and extends them to all your employees. alt. extended

page 9 Which problems do we solve for retailing companies? Make it available on the web With our dashboard concept it is available on all devices via the web browser. Want it now With our product portfolio and proven solutions make it happen now. Do not want to pay ridiculous license fees Our price model for many users are “breathtaking”. Challenge us Do not want to be the one that invent the wheel again We do BI improvement with the strength of Sweden’s largest multinational company and their amazing expansion and growth. Want a partner that has knowhow in BI It is GADD Software.

page 10 What do we want our customers to experience? Breathtaking products & solutions Smooth integration and customised to your requirements Quick implementation and returns on investment Easy to use and available for all employees Makes use of what you already have and extends possibilities

page 11 How do we get started, proof of concept? 1.Plan: You provide us with description of what you want and test data. 2.Workshop: We go through it and have a dialogue with you about it. Set commercial terms. 3.Setup: We create the dashboards and publish it on our demo site and give you user and password to login and review it. 4.Review: You review the result and decide how to present to customers, and commercial terms. 5.Continuous dialogue. 6.Sign agreement. “GADD Software Proof of Concept work process docx”