More data on this topic available from:: B-to-B Panel: Selling Content to Businesses: From the Fortune 500 to Solo Entrepreneurs Tom Higgins VP, Strategic Business Development Books24x7, Inc. Tuesday, May 8, 2007

More data on this topic available from:: 2 © 2007 MarketingSherpa, Inc. This presentation is not for distribution. Thank you. About Books24x7 Pioneer in digital reference libraries since 1995  Originally focused on PC OEM market  Pioneered Referenceware ® in 1999  Established content relationships with over 300 publishers – over 10,000 documents and 3.6 million+ pages.  Acquired by SkillSoft (NASDAQ: SKIL) in December 2001  Based in Nashua, NH  1,200 employees, $220,000,000 in revenue  World’s largest provider of elearning  1,700 corporate clients worldwide  USA, EMEA, APAC  Access to IP-Protected content  Over 5 million registered subscribers from thousands of companies. It’s not about Search…it’s about Find!

More data on this topic available from:: 3 © 2007 MarketingSherpa, Inc. This presentation is not for distribution. Thank you. Leadership Development Channel ExecSuite ExecBlueprints ExecSummaries ExecEssentials Leadership Development Channel ManagerSuite ExecBlueprints ExecSummaries BusinessPro Leadership Development Channel BusinessProAnalystPerspectives FinanceProEngineeringPro OfficeEssentialsGovEssentials ITProHospitalityPro OraclePress Well-BeingEssentials Multiple Collections for Corporate Users

More data on this topic available from:: 4 © 2007 MarketingSherpa, Inc. This presentation is not for distribution. Thank you. Example: BusinessPro Collection Key Business Topics:  Global Strategy  Leadership Development  Communication/Negotiation  Decision Making/Problem Solving  Effective Business Writing  Corporate Governance  Work-Life Balance & the Home  Finance and Management  Technology & Innovation  Case Studies

More data on this topic available from:: 5 © 2007 MarketingSherpa, Inc. This presentation is not for distribution. Thank you. The Leadership Development Channel  440 On-Demand Videos  259 Leadership QuickTalks  46 MBA QuickTalks  200 CEO QuickTalks  31 Sarbanes-Oxley QuickTalks  6-8 Executive Leadership “Live” events webcasted annually  Video is both time-effective and high impact – users can quickly grasp concepts and apply them Ken Blanchard Stephen Covey Tom Kelley Tom Peters

More data on this topic available from:: 6 © 2007 MarketingSherpa, Inc. This presentation is not for distribution. Thank you. Top-level Navigation Topical Interface Search Interface Browse Tools Folders Workspace RSS

More data on this topic available from:: 7 © 2007 MarketingSherpa, Inc. This presentation is not for distribution. Thank you. Books24x7 Mobile

More data on this topic available from:: 8 © 2007 MarketingSherpa, Inc. This presentation is not for distribution. Thank you. Video “QuickTalks” part of search

More data on this topic available from:: 9 © 2007 MarketingSherpa, Inc. This presentation is not for distribution. Thank you. Focus on the Selling Process  300 Customer Facing Professionals  Field Sales Reps  Account Consultants  Global Business Development Execs  Focus on ROI, “Plan for Success”, Usage & Team Selling  Tremendous System Support and Analysis  Attractive comp plans & Business Terms – scalable model  Adherence to Sales Process formula  Target Account Lists per rep  CRM Tracking; emphasis on Renewals, Expires and Risks  Dedicated Field Operations team  Weekly team meetings and Reviews Intense Focus on our Partner’s Success

More data on this topic available from:: 10 © 2007 MarketingSherpa, Inc. This presentation is not for distribution. Thank you. Marketing Support  Sales Support  iPod Nanos and MP3 players  Author-series PodCasts  Webinars to highlight core topics  Marketing Resources  RFP Requests  Team Strategies  ROI Calculators  Trend Analysis  “Crucial Conversations” Summaries

More data on this topic available from:: 11 © 2007 MarketingSherpa, Inc. This presentation is not for distribution. Thank you. Cost of Doing Business on Average  Employees  Spend 12 hours each week on information gathering tasks (BusinessWeek Online, 6/2006)  Spend up to ¼ of their day searching for information to complete a given task (Butler Group Report, “Enterprise Search & Retrieval”, 10/2006)  Middle Mangers (Accenture Newsroom Survey, 1/07)  Spend more than 1/4 time searching  Half the information is of no value to them  Miss information of value to their jobs almost every day  Accidentally use the wrong information at least once a week  Senior Leaders (Bersin White Paper, “ How Executives Stay Informed ”, 11/2005)  Acknowledge staying informed is time-consuming/costly  Question the veracity of information from web  Want more time to read

More data on this topic available from:: 12 © 2007 MarketingSherpa, Inc. This presentation is not for distribution. Thank you. ROI Calculations: They Must Be Relevant

More data on this topic available from:: 13 © 2007 MarketingSherpa, Inc. This presentation is not for distribution. Thank you. The Pilot: A vital part of the selling process  Leverage survey results to increase focus on ROI

More data on this topic available from:: 14 © 2007 MarketingSherpa, Inc. This presentation is not for distribution. Thank you. Account Consultant Case Study: Disney  450 ITPro seats  Ticket-based authentication from their “Disney” portal  Launched in September – included s, flyers on each employee’s desk, and virtual and in-person open house demos  In December sent a reminder with usage statistics, top books accessed, and highlighted books on Project Mgmt and IT certification  Usage now over 50%

More data on this topic available from:: 15 © 2007 MarketingSherpa, Inc. This presentation is not for distribution. Thank you. FinancePro: Qwest  Targeted Finance group: s and virtual demo

More data on this topic available from:: 16 © 2007 MarketingSherpa, Inc. This presentation is not for distribution. Thank you. New Book Alerts: Driving Usage

More data on this topic available from:: 17 © 2007 MarketingSherpa, Inc. This presentation is not for distribution. Thank you. Corporate Topic Trees Administrators can create core topic trees to drive usage

More data on this topic available from:: 18 © 2007 MarketingSherpa, Inc. This presentation is not for distribution. Thank you. Reporting: Unique Insight Into Usage Stats Self Service Reporting It’s all about the Usage!!

More data on this topic available from:: 19 © 2007 MarketingSherpa, Inc. This presentation is not for distribution. Thank you. Books24x7’s Corporate Portal Program Driving site usage for our Corporate Clients  High value trusted content for their clients Enhance the portal with trusted Referenceware® content Custom, focused collections jointly defined Co-branded, unique web site Opportunity to: Establish a new entry point for customers Create new revenue streams through potential ad-server links Track usage and demographic data  Key benefits Drives traffic to their site Enhances and expands vital customer relationships Strengthens membership affiliation

More data on this topic available from:: 20 © 2007 MarketingSherpa, Inc. This presentation is not for distribution. Thank you. Thank You Tom Higgins Books24x7, Inc.