Behind The Magic Presented by: Evan Avila Robyn Garing Kelsey Greupner Randy Rajkovich Adriana Zazula

The Inspiration All his life, Christopher James Greicius dreamed of becoming a police officer April 29, 1980

The Founders Inspired by the happiness, joy, laughter the wish brought Chris and his family they founded the Chris Greicius Make- A-Wish ® Memorial.

The Beginning The first donation – $15 from grocery store manager November 1980 Designated as tax-exempt March 1981 Raised $2,000 enough money to grant another wish The “First Wish Kid” Frank “Bopsy” Salazar Firefighter Hot air balloon ride Trip to Disneyland

Purpose Enriching children’s lives through hope, strength and joy. Leading children’s non-profit charity

Wish requirements Children who are at least 2 ½ years old and under the age of 18 are eligible to have their true wish granted. 1. Referral 2. Medical Eligibility 3. Finding the true wish 4. Creating Joy

Impact of a Wish Health status State of mind Positive community Stronger More energetic More willing to get through their medical battle

Cultural Climate -1980s -Detrimental illnesses were in the spotlight (i.e. AIDS )

Scene Arizona – Small community – Conservative Creating a worldwide community – 50 countries in 5 continents

Founders and Sponsors Three founders – Scott Stahl – Frank Shankwitz – Linda Bergendahl- Pauling Board members Volunteers

Audience Medical community  especially those who work with children Parents with terminally ill children Community members who may or may not know a child with illness Potential corporate sponsors

Ethos and Pathos Ethos – Wish granters Sponsors and celebrities – Innocence of Children Pathos – Reality of terminally-ill children to create a commonality with the audience Website YouTube channel

Message Dissemenation PSA Media Coverage Sponsors/ Endorsements

Elaboration Likelihood Model (ELM) Peripheral Route Persuasive message – Telecast of granted wish – Partnerships/Co-sponsors – Word of mouth No immediate response to persuasive message – Nominate a child – Volunteer Central Route Persuasive message – Public Service Announcement – Media coverage – Celebrity endorsement – website Immediate response – Active participation – Donation Methods of Message

1.Making the impossible possible Extravagance Success in a life cut short The connotation of the phrase “make a wish” 2.Growth of sponsorship Disney 3.Community involvement Increasing the number of wishes granted Donating to the cause 4.World wide reputation Due in part to sponsorship and revenue 5.The benefits of magic Increased awareness for sponsors Satisfaction of granting wishes Five Stages: 1)Identification 2)Legitimacy 3)Participation 4)Penetration 5)Distribution

Propaganda Emotional appeal – Helping out sick children Endorsements – Media coverage Able to silence opposing views – Animal rights activists

Analysis 30 years of existence Globalized organization More than 200,000 wishes granted Over 25,000 volunteers Received over $50 million of contributions in 2009