HOMER’S DELI & SWEETHEART BAKERY Marketing Plan Lindsay Aiello Melody Williams Amber Lorenzen Ivan Chino.

Slides:



Advertisements
Similar presentations
Marketing mix THE TIMES 100.
Advertisements

Goals of the Promotional Mix. Effect on Target Market Price, Product, Place, Promotion ProductPlace Price Promotion Target Market Using the overall goals,
Promotional Mix Marketing Mix: Product Price Promotion Place
Marc and Marta Bianchini The Bianchini Restaurants January 1 – December 31, 2010 Triad Agency Joanne Banaszynski Joanne Banaszynski Marty Pitzer Marty.
Morrin Carlin, Griffin Coakley, Brendan Dwyer, Hannah McCarty, Lawrence Sang MA SHACK.
PIZZA HUT RESTAURANT. 6 Reasons Why You Should Visit PIZZA HUT Today.
Dalton Dining Hall Case Presentation By: Kathryn Stallings Carter Farmer Chelsea Hentschel Michael Asheber Silence Grumbine.
First of Two Types of Percent: Relative Percentage Conversion or Efficiency Rates, %i Ted Mitchell.
Kendra M. Myers American InterContinental University A Managerial Approach to Marketing May 28, 2014.
Urban Innovation21 Small Business Grant Competition Marketing Strategy Homewood.
SAC preparation. True or False Statement Advertising is one component of marketing The target market for a product is usually larger than a generic market.
Boom Wholesale Laila Abbas and Mahnoor Abid. Introduction We are of Boom Wholesale TM ! We have held our company for 2 successful years. We sell a plethora.
Kayla’s Sweet Treats By Kayla Carroll C2. Coffees and Drinks Cafe latte My price-3.50Starbucks Dunkin doughnuts-reg.1.80 flavored 2.10 Reg. Coffee.
Bakeries on the Upper Eastside By: Gabby The variety of bakeries offers an opportunity to try new things.
HOMER’S DELI & SWEETHEART BAKERY Marketing Plan Lindsay Aiello Melody Williams Amber Lorenzen Ivan Chino.
Objectives I will be able to tell what the importance of product identification is. I will be able to explain how to decide where to sell products. I.
ST  Sakeena Chamalian  Kiersten Davis  Sarinaty Fisher  De’Andre Harrison ST.
A Partnership between Justin Bartholomew and Kelsi Washburn.
CHAPTER 18 INTEGRATED MARKETING COMMUNICATIONS AND DIRECT MARKETING.
DO NOW The last item you purchased was__________. What motivated you to purchase that item?
Ms. Park. 1. Market Analysis 2. Market Selection 3. Marketing Mix.
Introduction to Marketing Week 2 Tutorial Marketing process.
Product Life Cycle Chapter 30 Section 2 Part 1. Product Life Cycle Stages Introduction Stage Introduction Stage Growth Stage Growth Stage Maturity Stage.
Developing Marketing Strategies Chapter 7. Marketing Concept Three orientations Three orientations Customer Customer Goals Goals System System Meeting.
1 Business and Marketing Strategies
LoudDemo Marketing plan Market Research  No direct competitor  200 Record Labels in Finland  8000 Record Labels in Europe  Thousands of.
D. MARKETING A SMALL BUSINESS 7.00 Identify product decisions necessary for a small business Identify factors that contribute to the selection of.
Competing in international markets. Determining Competitive Advantage Distinctive competences CompetitionInternal factorsExternal factors Market Attractiveness.
The Product Life Cycle The stages. Extension Strategies  There are many ways in which an org can prolong a product’s life cycle.  They can change the.
KFC’s Multinational Differences
Pawsitively Pampered BUSN645 Glenice Booker-Butler, Mark Dominic,
SUBWAY’s Marketing Strategy By Hien, Ken, Rui, Sangay and Saran.
Welcome to Gabby’s Goodies! Gabby Fries, Digital Advertising and Design, 3B, June 2015 Gabby’s Goodies was what the world was waiting for!
Pricing Strategies GCSE Business Studies tutor2u™
Product Life Cycle Marketing I.
Bakery By Citlali Alfonso. What Is It? A bakery is an establishment which produces or sells bread, pies, pastries, cakes, biscuits, cupcakes, cookies,
HOMER’S DELI & SWEETHEART BAKERY Marketing Plan Lindsay Aiello Melody Williams Amber Lorenzen Ivan Chino.
Employ product-mix strategies to meet customer expectations.
Product Characteristics Features Attractiveness Uniqueness Innovation Benefits Customer experience Customer satisfaction.
Target I can explain the characteristics of each stage of the product life cycle.
Appeal verb to seem likeable or interesting Foods that appeal to me are steak. The new Mustangs Gt appeals to me. I will appeal to your intelligent side.
Performance Analysis Lecture by Murad Rattani Oxford College of London.
Delicious Designs is a well-rounded and aspiring new business in the Hampton Roads Area Inform our investors of our vision, purpose, and plan Delicious.
Meet Your Dietitian: Color Yourself to Health By Andrea Shelley.
Chapter 2 The Role of IMC in the Marketing Process – Segmentation, Target Marketing, and Positioning.
CHAPTER 2 LINKING MARKETING AND CORPORATE STRATEGIES.
The 4 Ps of the Marketing Mix
Sustaining Product Sales Section Objectives Identify the four stages of the product life cycle. Describe product positioning techniques.
TRAINING OF TRAINERS (TOT) FOR UWEZO FUND MANAGEMENT COMMITTEE ON MARKETING AND MARKET ACCESS MODULE.
MARKETING MIX. What is Marketing Mix? The marketing mix is the combination of marketing activities that an organisation engages in so as to best meet.
M ARKETING P LANS. T HE MARKETING PROCESS Marketing plans have either a product-orientation approach or a sales-orientation approach, as outlined in the.
Product Life Cycle. Product life cycle Growth Introduction Decline Maturity.
Product.
MGT301 Principles of Marketing
Presentation on marketing
Sales Trends.
COMPANY OVERVIEW HISTORY
Chapter 4 Exploring Your Market
Business Plan Preparation Revenue Model
إدارة التسويق.
Behind the Numbers Better information More current information
Apply: the product life cycle
The Product Life Cycle.
Marketing & Sales Strategy & Planning.
Product LIFE CYCLE & Positioning #2
Full Offering The more your offering fills your customer’s needs, the less likely it is for your customer to go to a competitor.
Business Plan Preparation Revenue Model
Principles of Marketing
The cookies company Amal Marzouq.
Quality Wholesale Food and Drink Suppliers. Food Wholesalers London There are a lot of Food wholesalers London but a very small number of companies which.
Presentation transcript:

HOMER’S DELI & SWEETHEART BAKERY Marketing Plan Lindsay Aiello Melody Williams Amber Lorenzen Ivan Chino

HOMER’S DELI & SWEETHEART BAKERY

ANNUAL INCREASE IN REVENUE

HOMER’S DELI “To create high- quality deli products at reasonable prices for the satisfaction of customers, …

SWEETHEART BAKERY ………. and to be the leading competitor in providing fresh bakery goods to clientele.”

BASIC PRICE LIST Homer’s Deli: 8” Sub- Bowl of Soup- $2.59 Cup of Soup- $1.99  Pasta- $1.30/ dish Sweetheart Bakery:  Cookies- $0.45-$1.19  Blarnies- $1.09  Brownies- $0.85  Cake- $20.95-$36.95  Dozen Doughnuts- < $10.00  Pie- $9.99-$13.99  Dog Treats-

CUSTOMER ANALYSIS Upper Middle-Class & BusinessesCollege Students Reason:  High-priced products.  Weddings  Graduations Reason:  Satisfying, wholesome meal  Dessert  Quiet setting for studying

Market Segment Products BakeryDeli CookiesDonutsCakesBunsLunchMid-DayDinner Age Age Age Age Age Party Planners (Graduation/Wedding) Businesses MARKET PRODUCT GRID

MARKET PRODUCT GRID & INCENTIVE Customers 0-25:  Student ID = 3 free cookies  Weekly night discount Customers 25-60:  Time constraints = Increased efficiency behind counters to offer quality fast. Customers 60+ :  Quiet atmosphere  Affordable meal  Senior Discount?

End of growth stage Maturity Now Introduction stage Marketing mix strategies Expansion

Product: Fresh & No artificial flavors Price: Variety; Depends on kind Promotion: Radio; website; samples; Sunday afternoons, Church-goers Place: Lion’s District; Expand to Camanche; Evaluation Marketing Mix

Feedback: Privacy Policy Feedback
Do Not Sell My Personal Information
About project: SlidePlayer Terms of Service

© 2025 SlidePlayer.com. Inc. All rights reserved.