Communication and Management – a crucial relationship

Communication touches everything that takes place in an organization and is so intermingled with all other functions and processes that separating it from management is difficult. Communication is the most time-consuming activity that a manager engages in, improving management strongly depends on improving communication. 2 MAIN IDEAS :

 Communication promotes motivation by informing and clarifying the employees about the task to be done, the manner they are performing the task, and how to improve their performance if it is not up to the mark.motivation  Communication is a source of information to the organizational members for decision-making process as it helps identifying and assessing alternative course of actions. Internal communication or house communication:

Communication also assists in controlling process. It helps controlling organizational member’s behaviour in various ways. There are various levels of hierarchy and certain principles and guidelines that employees must follow in an organization. They must comply with organizational policies, perform their job role efficiently and communicate any work problem and grievance to their superiors. Thus, communication helps in controlling function of management course of actions. Internal communication or house communication:

Instruments:  Intranet  News Clipping  Handbook of Procedures  Conduct Manual Internal communication or house communication:

We hear the beneficiaries and take note of their interests We build bridges Frontoffice Proximity to beneficiary

We hear the beneficiaries and take note of their interests We build bridges Simplification of rules and procedures for the certification of expenditure Proximity to management

Communication and Management COMPETE Brand Consolidation Cruising stage of program management Site Web dynamic, high usability and navigability Proximity to beneficiaries

Communication and Management Structured dissemination of information on project activities and results of projects weekly Newsletter Informative environment Opening on new target groups Social Networks

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