Math Practical Problems for Animators Setting a Budget Copyright © Texas Education Agency, 2015. All rights reserved.

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Presentation transcript:

Math Practical Problems for Animators Setting a Budget Copyright © Texas Education Agency, All rights reserved.

How does an animator decide what to charge for a project? How does an animator arrive at a price for their movie? What overhead expenses does the animator need to consider? What is the profit margin amount after overhead expenses and production have been taken out? Copyright © Texas Education Agency, All rights reserved.

Read the Scenario Your teacher will give you a handout with the scenario on it. This scenario is something everyone in media needs to figure out for every job. Once you have figured out your overhead and understand how long it takes to complete a job, you can figure out the costs. Copyright © Texas Education Agency, All rights reserved.

A Pro Works With Data A pro doesn’t guess – they research, ask around, and gather real data. Sonya (in the scenario) needs to find out a lot of information to make a reasonable bid. She looks to her old bills, time logs, and asks subcontractors for estimates as part of her data gathering process. Once she does one bid, much of the information is good for the next one, but she must still make sure the data is current. Copyright © Texas Education Agency, All rights reserved.

Overhead What is Overhead? Rent, utilities, insurance, advertising and promotion Can you think of anything else? Copyright © Texas Education Agency, All rights reserved.

Equipment Costs What are equipment costs? Computers, software, peripherals like scanners and printers, office supplies Can you think of anything else? Copyright © Texas Education Agency, All rights reserved.

Materials Costs What are materials costs? Storyboards, pencils, art supplies How are materials different from equipment? Consumables vs. capitol equipment Can you think of anything else? Copyright © Texas Education Agency, All rights reserved.

Professional Costs What are professional costs? Subcontractors, accountants, agents Can you think of anything else? Copyright © Texas Education Agency, All rights reserved.

Meetings and Consultation Costs What are meetings and consultation costs? Meetings, speculative work, storyboards, preplanning, presentations and pitches Should a studio cost this as part of the bid? Why and why not? Can you think of anything else? Copyright © Texas Education Agency, All rights reserved.

Animation Time Costs What are animation time costs? How long does it take to actually do the animation? What is the artist’s pay per hour? Can you think of anything else? Copyright © Texas Education Agency, All rights reserved.

Client Revisions Costs What are client revisions and updates? How many times can a client change their mind? What if the client has an update? What if the client sends the work back for quality problems? Who pays for revisions? Can you think of anything else? Copyright © Texas Education Agency, All rights reserved.

Travel Costs What are travel costs? Should the client pay for plane tickets, meals, hotels? What if the client is across town? Does the client pay for gas and a convenience store soda? Can you think of anything else? Copyright © Texas Education Agency, All rights reserved.

Final Edit Costs What are final edit and rendering costs? How many codec versions is the client paying for? What form will the work be delivered? Can you think of anything else? Copyright © Texas Education Agency, All rights reserved.

….and a Profit How much should the studio make over cost? What is competitive pricing? What about residuals? Are they a factor at all or is that where the profit comes in? Can you think of anything else? Copyright © Texas Education Agency, All rights reserved.

Look at the numbers In the handout, look at the numbers Sonya is using. Do you agree with them? Why or why not? Copyright © Texas Education Agency, All rights reserved.

Problem 1 What is Sonya's monthly overhead to run her animation business? What is the daily and hourly overhead rate? Rent + Equipment + Software + Overhead = ? Cost per month/20 workdays per month = Daily rate Daily rate/8 hours a day = Hourly rate Copyright © Texas Education Agency, All rights reserved.

Problem 2 How long should it take for Sonya to pre-plan, create, and post-production this project? What is the industry standard for the time it takes to do a second of animation? Should she use this number? Why? Who can she go ask to figure out time estimates? She is adding 10% to the time for glitches. Is that reasonable, too long or too short? Copyright © Texas Education Agency, All rights reserved.

Problem 3 What is Sonya’s hourly rate? What can a beginning animator expect to make a year? You can find this on O*net. Should this number be before or after taxes? SSI, Federal, State and Local Taxes. Copyright © Texas Education Agency, All rights reserved.

Problem 4 What is Sonya’s business costs per hour? Hourly Overhead + Hourly Salary (Hourly Overhead +Hour Salary) number of hours it takes to do the project = Cost of the project before added expenses and profit. Copyright © Texas Education Agency, All rights reserved.

Problem What is Sonya’s total cost of the project? (Hourly Overhead +Hour Salary) number of hours it takes to do the project = Cost of the project before added expenses and profit Add project specific expenses such as subcontractor costs, traveling, special equipment and supplies. Add profit Copyright © Texas Education Agency, All rights reserved.

Final Thoughts Is this a reasonable number to charge for this project? How do you find that out? Being competitive vs. making a living wage Spec (from speculative) work. Is it worth it? What should YOU, a student, charge for a local project? Copyright © Texas Education Agency, All rights reserved.