Listing and Marketing Consultation. Submit listing to MLS (Multiple Listing Service) The Myth: –MLS Does Not Sell Homes –It Makes Information ‘Available’

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Presentation transcript:

Listing and Marketing Consultation

Submit listing to MLS (Multiple Listing Service) The Myth: –MLS Does Not Sell Homes –It Makes Information ‘Available’

Send Copy of Listing to Seller Get Feedback Get Suggestions

Place Sign in Yard Neighbors Sell Houses

Place Lockbox on Property Safeguard Peace of Mind

Create Feature Sheet Attractive Eye-Catching

Create Brochure for Home Similar to Feature Sheet Includes: –More Detailed Information –Finance Info –Qualification Info

Detailed Info to Other Real Estate Agents Networking –Sells Approximately 55-75% of All Homes Each Year

Realtors Open Exposure to Home –Seeing is Remembering

Feedback Agents Comments Showing Results

Progress Reports Keeps YOU Informed

Send/Fax Flyers To Other Real Estate Companies Other Real Estate Companies Competition Potential Buyers

Open Houses Good Exposure Drawback: –10% of Homes Sell Nationwide….BUT…. –Only 1-2% of the Home being held open, Sell at that Open House

World Wide Internet 24 Hour Information Hotline Direct Mailings Flyer Delivery to Agents Home Magazines Newspapers Advertising (note: 18% of All Homes Sell Nationwide from Newspaper Advertising…BUT…Only 1-2% Are the Homes that were Advertised)

21 Day Review Review Feedback, Marketing Plan, New Competition & Recent Sales Adjust Where Necessary

Recommend Improvements Add Salability to Home Increase Your Bottom Line

Thoroughly Explain Selling Process Purchase Agreement Financing Alternatives Contacting Lender Negotiating Closing

Follow Up ALL Ad/Sign Calls Don’t Tell Too Much Get Prospect Into Your Home

Screen and Qualify All Interested Parties Will They Qualify Do They Have the Down Payment? Do They Have Bad Credit? Are They Serious?

Assist in Negotiations My Strongest Attribute Makes or Breaks the Sale

Work With Appraiser Appraised Value MUST Be Equal or Greater Than Sale Price

Keep Informed of Progress During Post Sale Is Buyer Approved Is Appraisal Completed Are There Any Work Orders

Coordinate Closing - Time,Place,etc. Many People Involved All Must Be Ready By Closing

Attend Closing Answer Questions Available for Unexpected Events

I Will Always Be: Honest Straight Forward Direct with All Advise and Information Helpful with Suggestions to Create a Successful Sale of Home

Overall Objective To Market Property in Such a Manner Which Will Yield the Highest Equity in the Shortest Time with the Greatest Convenience To Insure a Successful Transaction and Build a Long-Term Client Relationship Leading to Future Successful Transactions

Most Importantly HAVE FUN!