Marketing Plan For

Observation of Competition Competin g Brand ProducerColor Unit Cost PositionDistributionAdvertising Auto Fly Auto Aviation Black and White 10 million BDT 1st Show room Electronic and Print Media Flyer Ford FlyerRed 9 million BDT 2nd Show room Electronic and Print Media Super Fly Ana FlyBlack, Red 8 million BDT 3rdShow room Electronic and Print Media

Observation of Competition Market Situation Buyers & Target Group Perceived Value Target Market Segment Challenge How We Take These Challenge To Achieve Implementing The plan SWOT Analysis Outlines

3 rd position in the market Trying to acquire 1 st position 1 st position according to cut cost and make stylish Market Situation

Buyers & Targets Group Rich People

Attributes & Awareness Ten years old Brand, Popular brand, Well known brand, very famous brand, different designs, high quality, best qualitygood qualityStylish Perceived value

City Dwellers Target Market segment

Creating awareness among people Attracting existing customers Proposed Position After troubled there is a win Challenges

Advertising Sponsoring Campaigning Task For Urban Group Task to accomplish the challenge

Implementing The Plan First Phases (April Jun 2014) Product launching,sponsor a concert in Pahela Baisakh Second Phase (July September 2014) Sponsor a cricket series Third Phase (October December 2014) Sponsor program on victory day Forth phase (January March 2015) Sponsor new year program

Pre-Launching Activates Launching Date: 14 April 2014(Friday) Steps before Launching collect customers view Survey Customers satisfaction Customers thinking Problem Implementing The Plan

TVC Marketing, New E-Media, Printing Media, Sampling, Outdoors & Events, Branding Advertising Plan