Photograph: Robert Gray/Getty Images Why online video is the future of content marketing If it were five years in the future, would you be reading an article, a flyer or a brochure about a home for sale, or something about an agent you may want to interview? Or will you will be watching it As online video continues its inimitable rise, it's an interesting question to ponder.
Online video is quickly becoming a key means for people to satisfy their information and entertainment needs, small businesses that fail to include it in their internet marketing strategies will do so at their peril. By 2017, video will account for 69% of all consumer internet traffic according to Cisco Cisco Visual Networking Index: Forecast and Methodology, 2013–2018
It is naturally engaging and, in an age of information overload, it's vital for businesses to offer content that is easy to digest; if not, consumers will simply move on. Video does this very well. If a picture paints 1,000 words then one minute of video is worth 1.8 million, so say Forrester's researchers. Little wonder then that Axonn Research found seven in 10 people view brands in a more positive light after watching interesting video content from them.one minute of video is worth 1.8 million, so say Forrester's researchers Engage viewers and they will share the video with others. Always consider the audience you are trying to reach and ensure the video is relevant to them. Do not neglect social media and be sure to promote across multiple channels Don't neglect mobile either
Video is vital to a good marketing strategy. However, producing high quality video has been expensive, hard to learn, and confusing. With these options, it’s cost effective, fun and easy to do
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Why we use Animoto People don’t buy products, they buy lifestyle, images and things that affirm or make them feel better about themselves in some way Simon Sinek explains the WHY… and what motivates people at the core. When you make your clients feel special, they will make sure you are taken care of…If you make them feel good about themselves, it makes you look good
Items you will need to do a video Computer, smart phone, tablet, iPad Facebook to capture photos Stock Photos and video in Animoto Jingproject.com Google, Pinterest (text ideas, quotes, poems etc. etc.)
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