Create a New Company Division In One Quarter How to
Project Goal Statement Goal: To arm the executive team with all sales, marketing, and product deliverables in a powerfully compelling format that empowers each member, and the regional teams, to deliver the new company division services with absolute confidence, within the one-quarter project timeframe.
1.Listen 2.Discuss 3.Whiteboard 4.Draft 1.Present 2.Discuss 3.Revise 4.Create 1.Launch 2.Engage 3.Present 4.Sell The Task. The Process. The Result.
Storyboard & Photoshoots Generative Discussions Listen to Needs Visit Existing Installs Review “Current” Offerings New Team Whiteboard Briefing Transcribe to Pull Key Strengths In-house Demo Unit Conduct Video Interviews with Executive Team Book Meetings $ Scripts & Flyers Data Sheets New & Integrated Corporate Overview Launch Events Create Division Business Plan Unique Value Proposition Create Brand Message Establish Marketing Strategy Redesign Collateral & Web Site Deliver Draft then Discuss Develop Product & Services Select Vendor Launch New Division Internally 6 Consult Subject Matter Expert Week 1 Week 13 Steps to Create a New Division Completed In One Quarter
Harvesting a Unique Value Proposition At the close of the final video interview Michele Blais asked, “Is there anything else about the team that you would like to share with us today?” The President answered, “Our team and our core members have been here for a long time, we’ve got people with over thirty years of service and are still here. I think we have got employee number three and number four that still work for us which is fantastic, and what it enables us to do it is we’ve got a long history dealing with this and as we bring new people into the team we can really transfer that [Company] way of doing things.” The [Company] Way became the Unique Value Proposition for the company. Source: Video Interview conducted by Michele Blais (December 12, 2012) “ Company President Highlights Manufacturing Facility Capabilities” (Video Number: 3)
The Unique Value Proposition
New Data Centre Division & New Look
Draft: Cabinet Bundled Solution Cabinet Structured Cabling Power [Company] Cabinet Bundled Solution
Revise: [Company] Bundled Solution Consultation Site Plan Configure Cabinet We are your point of contact from consultation to installation Install & Connect Power Install Structured Cabling Install Cabinet
Final: Cabinet Bundled Solution Cabinet Structured Cabling Power Total Solution [Company] is your point of contact from consultation to installation
Presentation Format
Data Sheets Option 1- Orange Sidebar Existing data sheet theme Option 2 – Grey Sidebar Updated data sheet theme [Company Name Redacted]
Flyers Goal: Plan with our team A stated focus was to encourage customers to engage earlier in projects. This photo shows the team of Toronto engineers and project managers. Goal: Plan with our team This flyer was designed so that the Toronto, Edmonton, and Montreal reps could personalize it and send it to their prospects. [Company] [Company Address]
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Project Portfolio [Company ]
Customer Success Stories
Product: Cabinet with Custom Logo
Project Summary Statement Summary: By engaging in an attentive, thoughtful, well- prepared and organized manner, I led this executive team to achieve a unified vision, a clear strategy, and specific tools in a powerfully compelling format that empowered each member, and the regional teams, to deliver the new company division offering with absolute confidence.
Customer Success Story
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