Marketing Plan By Group 4 Spring, Vicky, Moon, Michelle Vivi, Lily, Carmen, Sophie.

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Presentation transcript:

Marketing Plan By Group 4 Spring, Vicky, Moon, Michelle Vivi, Lily, Carmen, Sophie

Introduction Name: Kuder Limited Liability Company ( 酷得有限责任公司 ) Product: Heater& Freezer Target market: users in the campus, offices, and apartments, and the self-driving travelers

Kuder mini Heater& Freezer Rectangular Special and unique designs on the surface (such as Sinicism 中国风, lovely style, simple contract 简约风格 ) Freezing layer on top Heating layer underneath

Three sizes: Mini size (15L) Middle size (50L) Large size (86L) We have four series called TACO series. T Travel; for self driving travelers A Apartment; for singles C Campus; for students O Office; for office workers

The sliding door: you can slide the door from two sides; it saves room. Storage batteries for the three sizes. combine the functions of electronic batteries and solar batteries.

Pricing Compared with other brands’ price and quality, the cost-effective of our products is higher. Mini size (15L): RMB Middle size(50L): RMB Large size (86L): RMB We also provide rechargeable batteries. A battery for 15L Heater& Freezer: 50 RMB B battery for 50L Heater& Freezer: 75 RMB C battery for 86L Heater& Freezer: 100 RMB

Department stores

Supermarkets

Advertising Newspaper Television Direct mail Online advertising

Newspaper low in cost can be prepared and placed within minimum time

Television reach a vast captive audience of all types with colorful and eye-catching messages

Direct mail advertising letters, fliers, and catalogue target specifically on the campus Online advertising can be viewed at any time people like, reach worldwide audience Compete with our competitors on the website

Personal selling recruit some campus agents to sell the product. the most direct way for our company to help customers satisfy their needs and wants through face-to-face communication with the campus agents

Sales Promotion Purpose: increase customer awareness and the sales of our product point-of-sale displays specialty adverting package sales Three methods

Draw consumers’ attention offer the experience of trying our products. Point-of-sale displays

shopping bags which are printed with our logo to people make people know our product. Specialty advertising kuder

Buying one Heater& Freezer plus rechargeable battery at the same time can enjoy 10% discount of the battery or have the warranty lengthened. Buying two Heater& Freezers can have a discount of 50% of the battery. Package sales

Public Relationship Purpose Help our company to build good will among public Maintains a positive image of our company Two approaches: Sponsorship Setting up an official website

Sponsorship Sponsoring in sweepstakes of some supermarkets as a second or third prize. Or as a premium for customers who buy enough from certain supermarket.

Setting up an official website Setting up an official website so that customers can know more about our product. It provides a place for customers to make comments which helps improve our products. The website is linked to our virtual store.

Summary It is convenient, functional and modern. The price is reasonable. It’s very cost- effective. We use multiple promotion methods to promote it, and we will have significant effect.

Thank You!