Venture Financing for LI Companies The geoVue Story

© Copyright 2006 GeoVue. All rights reserved. 2 Company History Founded in 1994 by former commercial real estate executive to create simulations of the real estate market using GIS First customer: The Limited, with 13 divisions and 8,000 stores –Developed application based on customer requirements –Obtained agreement that geoVue would own IP Raised $2.75 MM from small institutional investors in 2001 with follow-on rounds bringing the total to $6.5 MM by 2006

© Copyright 2006 GeoVue. All rights reserved. 3 geoVue’s Profile in 2001 Easy to use maps and demographics for site selection Basic analytics offered in products Staff: 15 employees Mix of revenue: –Software: 30% –Data: 50% –Services: 20% Major customers: The Limited, Dunkin’ Donuts, RadioShack, Trammell Crow, Simon Property Group

© Copyright 2006 GeoVue. All rights reserved. 4 What the Investors Saw in 2001 Company poised to exploit chain retail market with site selection tools, expanding into marketing and merchandise planning applications Large potential market with limited competition High barriers to entry due to required expertise in real estate and GIS Business model with recurring revenue and upsell opportunities over time

© Copyright 2006 GeoVue. All rights reserved. 5 What the Investors Saw in 2004 Market was adopting technology very slowly due to complex value proposition and low IT spending Strong customer base, increasing order sizes, but hard to see when sales would ramp up significantly VC’s get impatient after 3 years and no clear exit in sight!

© Copyright 2006 GeoVue. All rights reserved. 6 The Turning Point In summer 2005, the Board (led by the founder) hired several former retail CEOs to review geoVue’s pitch and market potential Result: new messaging and focus on key value propositions could lead to significant growth Oracle, SAP, SAS, others mounted major assault on retail industry – none have product offering based on location optimization (geoVue’s core business)

© Copyright 2006 GeoVue. All rights reserved. 7 The New Action Plan Founder/CEO proposed hiring outside CEO with strong Marketing background to lead geoVue to next level – hired Rudy Nadilo in March 2006 Management team strengthened in key areas and major marketing programs launched Dramatic growth in sales, revenue, and sales pipeline in past year

© Copyright 2006 GeoVue. All rights reserved. 8 geoVue Pipeline Growth

© Copyright 2006 GeoVue. All rights reserved. 9 geoVue Deal Size Growth

© Copyright 2006 GeoVue. All rights reserved. 10 What the Investors see Today Company poised for significant growth in 2007 and into 8 figures by 2008 geoVue is becoming the market leader in terms of the size and quality of new name accounts as well as retention of existing customers Beginning to pursue strategic alliances with major IT players who are active in Retail industry for further growth beyond direct sales channel

© Copyright 2006 GeoVue. All rights reserved. 11 geoVue’s Profile in 2007 Market Leader in Location Optimization Known for innovative, powerful analytics Staff: 35 employees Mix of revenue: –Software: 40% –Data: 20% –Services: 40% Major customers: Dunkin’ Donuts, Albertsons, Walgreens, CKE Restaurants, Burlington Coat Factory, PapaMurphy’s

© Copyright 2006 GeoVue. All rights reserved. 12 Summary of VC Likes and Dislikes for Companies in LI Space Likes –Simple, compelling value proposition with existing customer validation –Combination of technology and domain expertise to achieve dominant position in target segments –Experienced management team with proven backgrounds in marketing, sales, technology, operations Dislikes –Slick technology in search of applications –Solutions targeting specialized business units rather than enterprise –Complex value propositions that lack clear financial foundation