Coldwell Banker. “A Brand New Suite of Digital Products” Introducing a new website, mobile site & apps Real Estate.

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Presentation transcript:

Coldwell Banker

“A Brand New Suite of Digital Products” Introducing a new website, mobile site & apps Real Estate

Agenda Our Strategy – A Visually Stunning, Personalized Experience – A (Truly) Mobile Platform – Become More Social – Engage the Seller eMarketing Transition

What’s Going On in the Market Real Estate

Our Process Worked with a Research Company Evaluated Industry Statistics Spoke to Many Brokers and Agents Engaged a New Digital Agency

A Sea of Sameness

Create a Visually Stunning, Personalized Experience Real Estate

The New “Home” Page desktop tablet portrait mobile portrait mobile landscape

Home: Hero

B2

Home: Buyer & Seller Experiences B3

Home: Agent & Franchise Experiences B4

B2

B2

B2

List/map view

Map View

The buyer switches to grid/carousel view

“Pinterest” View

A (Truly) Mobile Platform Real Estate

NATIVE APP HOME SCREENS FOR EACH USER TYPE buyersellerbuyer/selleragent

IPAD PHONE APP HOME SCREENS FOR EACH USER TYPE buyer seller buyer/seller agent

property detail page

Become More Social Real Estate

Create a mechanism for social-like sharing

Provide feedback to sellers, agents

Engage the Seller Real Estate

Depersonalization?

The Seller Story

Allow homeowners to participate in the process.

The homeowner visits their property’s detail page and decides to add a few new photos.

The agent receives an update about the new photos on their activity feed.

The seller sends the agent a message containing their personal story about the property.

The buyer visits the property’s detail page again the next day, and is delighted to discover new exclusive photos and videos added to the listing.

The buyer begins scrolling and discovers an exclusive story about the property written by the homeowner.

What You Need to Know We will have opportunities for home page placement We are seeking examples of seller content We will no longer be supporting – Agent Templates – Traditional Virtual Tours (anything in a YouTube format is ok)

“Digital Platform” launch: Gen Blue 2014 Real Estate

THANK YOU © 2014 Coldwell Banker Real Estate LLC. A Realogy Company. All Rights Reserved. Coldwell Banker Real Estate LLC fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Each Office is Independently Owned and Operated. Coldwell Banker ® and the Coldwell Banker Logo are registered service marks owned by Coldwell Banker Real Estate LLC.