Twitter, Facebook, Linked In Social Networking and Branding for the Real Estate Professional.

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Presentation transcript:

Twitter, Facebook, Linked In Social Networking and Branding for the Real Estate Professional

Marieke Hensel ma-ree-ka

Since 1999: Online Marketing

Since 2006: Branding Personality

Branding Personality

Consumer brands + Personal brands

BusinessWise April 2007 #2 best selling business book on Amazon.co.uk

Newest book - Oct 2009: Social Media Strategies for Your Restaurant Business

Today:

How to get listings? How to get houses sold?

Why social media?

Marketing is changing

Not only different marketing channels, …

…it’s a different way of communicating

use social media to communicate PeopleYour customers

Connect with your target audience

3,000 people Google “anaheim house” every day

People are still buying a house

People search for a house to buy on the internet

Who are your customers?

What is your ideal client?

How to reach my ideal client?

Q: What is your most important source of new customers?

Word-of-mouth

More customers?

More word-of-mouth

Do people know you exists? Do people think of you when they think of “real estate agent Anaheim”?

Did you show them a house before?

Have they experienced what makes you stand out?

Social Media is…

Word-of-mouth on steroids

Feed your customers…

…with positive experiences

Tools

Google Search

Google Maps

Facebook

Users can join groups

Connect with friends

Send them messages

Facebook Page

1.4 million fans

Twitter

Connect with your customer

Listen to customer feedback

LinkedIn

People will find you on LinkedIn by your profession

Ask for recommendations

More relevant for commercial realtors

Foursquare

Promote your Open House & new listings

Social media in plain english

Join the conversation

Start the conversation

What’s your story?

Share information

Don’t sell!

Content

Create once

Share as many times possible

Follow up is personal

Listen!

Get them in the door

Stay in contact

Reward loyal customers

Generate new ones!

facebook.com/hensel