FSBO Marketing Tool Kit

1. The Goal is to build rapport by providing value 2. Let them know you care enough to have gone the extra mile 3. These extra steps differentiate you from the crowd

Remember, this is a valuable service that you are providing the FSBO because probably up to this point you are the only helpful person that has contacted them. Everyone else has wanted to list their property

You are a Loan Professional, the FSBO WANTS to hear from you as they have little to no clue how to get someone mortgage qualified

By providing tools to the FSBO seller and developing rapport as a person who can help them with selling your home, you become who they turn to for that help. 62% of the FSBO sellers you speak with will need the professional help of a Real Estate Agent eventually. You now have a listing referral for your partners.

Start by setting up a Property Website or Fan page

Set up Your Tool Kit 1. Property Flyer 2. Buyer Prospect Sheet 3. Helpful Facts Sheet 4. Sales Contract 5. Pre-Qualification Forms 6. Business Cards 7. FSBO Safety Tips 7. How to Pack Like a Pro