REDESIGN OF KODAK’S DISPOSABLE CAMERA Joe Kaminski, Jim Beidleman, Dave Taucher, Braulio Escobar

WHAT WE NEED TO ACCOMPLISH  Identify company’s needs  Identify target customer group to satisfy company’s needs  Identify the needs of target customer group  Focus on the most feasible of these needs  Create specifications  Brainstorm ideas to fulfill the specifications  Redesign Disposable Camera to fit those needs

KODAK’S NEEDS  Need to revitalize their disposable camera market in order to help the company’s financial situation.  Find new target audience to increase demand  Low costs to increase revenue  Capitalize on market before competitors do

KODAK’S CURRENT DESIGN

WHO IS THE CUSTOMER?  The elderly and senior citizens

GATHERING INFORMATION  Why we chose this target group:  It is a growing segment of the U.S. population  Prefer simpler which means cheaper in this case

GATHERING INFORMATION CONT.

INFORMATION CONTINUED

ATTRIBUTES  Marketable  Cheap to Produce  Durable  Aesthetically Pleasing Practical Useful User friendly

SPECIFICATIONS  Act as an effective disposable camera for the older generation  Use must be simple enough for an older person to do easily (Take a picture in under ten seconds).  Must be able to fall from a height of four feet and still function  Must be able to produce for under a dollar a camera.  Look professional enough for an older person to want to use it (Cant look childish).  Have the efficiency for it to be worth its price. Should be able to take at least 25 medium to high quality pictures.

WEIGHTED OBJECTIVE TREE

OPTIONS OPTIONS OPTIONS Table 1: Camera Structure Means Feature/Function123 MaterialRubberPlasticAluminum DesignRounded EdgesStraight Edges Size(compared to original)BiggerSameSmaller Display CaseLabelsMaterialColor

PICKING THE BEST OPTION FROM TABLE 1 Design Constraints/Objectives Weight (%) ABC C: Durable C: CheapX C: Useful C: Aesthetically Pleasing C: User Friendly O: Marketable67.8/67% 53.6%.5/67% 33.5% O: Practical33.9/33% 29.7%.6/33% 19.8% TOTALS83.3%53.3% A= Rubber/Straight Edges/Smaller B= Plastic/Rounded Edges/Bigger C=Plastic/Straight Edges/Same

MORE OPTIONS Table 2: Camera Parts Means Feature/Function 1234 FlashAlways onSelectableNone……. ControlsButton SizeViewfinder Size WinderFlash Selector switch Power SourceBatteryHand CrankSolar Power……. Picture StorageDigital Internal Memory Film…….

COMPARING ALTERNATIVES FROM TABLE 2 Design Constraints/Objectives Weight (%) ABC C: Durable C: Cheap C: UsefulX C: Aesthetically Pleasing C: User Friendly O: Marketable67.9/67% 60.3%.8/67% 53.6% O: Practical33.7/33% 23.1%.4/33% 13.2% TOTALS83.4%66/8% A=Selectable/Large Buttons/Battery/Film B=Always on/Same Buttons/Battery/Film C=None/Small Buttons/Hand Crank/Film

OUR REDESIGN

Gantt Chart Days ( 3 day intervals) Operation Begin Project Disassemble Camera Assemble Camera Recognize Need Define Problem Define Market Interview Market List Attributes Weighted Objective Tree Morphalogical Chart Brainstorm Solutions Comparing Alternatives Chart Solidworks Representation Gantt Chart Making Powerpoint Editing/Reviewing Presentation

SUMMARY  Sell for 2 to 5 dollars which brings in high profit  Design is simple as possible  Should attract the older generation  We are confident this will save Kodak.

ACKNOWLEDGEMENTS  Kodak logo’s and camera pictures obtained from kodak.com  Charts and graphs from the U.S. Census Bureau.

THE END Questions?