3 Parts To Your Real Estate Business 1.Your sales process 2.Your support team and staff 3.Your fiscal responsibility

3 Parts To Your Business 1.Your sales process a) Traffic b) Relationship c) Call To Action / Offer d) Follow Up 2.Your support team and staff 3.Your fiscal responsibility

What’s Your Bottleneck?

4 Parts To A Successful Home “Sale” Getting Traffic and Leads – Where does your business come from; who are you talking to? Relationship– (i.e. building relationships) How do you get people wanting to work with you? Call To Action– (How do you “ask” for the sale?) Follow up – How well do you consistently keep in touch with your, current clients, referral partners (A players) and past database?

Traffic – Main Source Of leads? Open House strategy – Market your home – Social Media – Neighborhood / Pick your neighbor program – Build more relationships – Expose yourself to more people on a daily basis Teach Classes/ Webinars, with local professionals What’s the best Real Estate Marketing Strategy? Leads Group - “give me a lead OR introduce me to your friends and family / On Social media” Sniper Script – (Stick Note Strategy) – I appreciate you – Current and past clients – Who of your family and friends? – Just sold! Social Media – Facebook, Linked and Instragram, Pinterest

10 Ways To Generate Traffic For A Listing 1. Share Your Listings on Social Media 2. Promote on Real Estate Aggregator sites 3. Create a video tour of the property 4. Enhance the listing with additional information 5. Blog about your listings 6. Feature your listing on your home page 7. Be Smart, get a Mobile Site 8. Create a single property website 9. Use paid search advertising 10. Use marketing and drip campaigns

Building the Relationship “FROG them…” Video Marketing – Weekly tips Teach Classes Facebook Message – “Like & Comment” on their Facebook posts – Example Text Message LinkedIn – give good tips and tricks Customer appreciation days! Happy hours, etc.

Building Deeper Relationships 1.Deliver some news they can use 2. Offer an unusual gift 3. Make your cards memorable and personal 4. Give them a call 5. Follow up with a survey 6. Make a social networking connection 7. Get creative! -Host a party: -Help them get organized -Come to the rescue

Call To Action- Ask For Business All actions should have an end result in mind, make sure you ask for what you want Call To Action Formula: 1. Here’s what I got 2. Here’s how it benefits you 3. Here’s what you need to do next

Follow Up Weekly Phone Calls To Your – Current Active Database – Current past database A CRM System of some kind (Which One) Handwritten Notes Video marketing Text message them Snail mail 12 x per year (See Marketing to your Database class)

What’s your bottleneck?

4 Parts To A Successful Loan “Sale” Getting Traffic and Leads – Where does your business come from; who are you talking to? Relationship– (i.e. building relationships) How do you get people wanting to work with you? Call To Action– (How do you “ask” for the sale?) Follow up – How well do you consistently keep in touch with your referral partners and database?