LABORATORY CLASSES 2° How are we working? Everyone has said his own ideas about that and the teacher has recorded them on the blackboard. Then we have built a map to sum up our discussion. First lesson: Brainstorming: What is the advertising?What is its use? Who is it addressed to? What situations do we find it in?

onclusion C onclusion :We are all the consumers ….!!! But if we are consumers there is somebdy who produces what we buy…… Conclusion Conclusion : So there are the producers too…..!!!! How can producers and consumers communicate? Using…. The advertising…..!!!!

And you, what’s your behaviour when you want to buy something? Our identity card to be “ little consumers”!!!! Complete singly the form and colour the aerogram according to the obtained score

How much does publicity affect you? Discover the answers to these questions. Colour in a wedge for every point from the questions below in the diagram. How do you react to publicity? enthusiastic[2] indifferent[1] critical[0] What criteria do you use when you buy a new pair of gym shoes? comfort[0] colour[1] fashion[2] What do you consider when you buy a backpack? you want it large and resistant[0] you want the one from the add[2] you want it with many pockets[1] In your opinion, what is represented in publicity: the ideal family[1] the real family[2] the perfect family[0]

Is publicity always respectable to dignity and moral value of people? almost always[1] yes[2] no[0] In your opinion, a food product is of quality if: it is advertised on TV and in magazines [2] it has an attractive packaging [1] it is genuine and from a controlled origin [0] A product that is presented by a famous person is: more trustworthy[1] similar to others[0] better than the others[2] Have you ever bought a product because you were convinced by publicity? sometimes[1] yes, almost always[2] rarely[0]

If you coloured: X 11 – 16 wedges: you are heavily conditioned by publicity X 5 – 10 wedges: you are normally conditioned by publicity X 0 – 4 wedges: you are a person with a critical spirit How many wedges have you coloured in total? Add up the total wedges and compare them to the points below to see your results. You can discover what weight publicity has in your consumer life. Minelli Chiara is a rght Consumer! Mariani Andrea is a wrong Consumer! Our results:

The characterising elements of a publicity image are: title main image image of product baseline accompanying text company logo

Come back to our page of advertising. ….. Each student says what it represents… Okay! All the advertisements are about feeding….. Question: what do they advertise? The quality of a product? Its nutritional values Or…..?Brainstorming…Conclusion: Almost the advertisements aren’t interested in the quality of a product, but they direct the mothers or children’s attention to it.

If we eat healthy food, it’s important for our health so it’s necessary to take care to the labels where we can read the nutritional values ….. But What do we eat?What’s our breakfast ? Is our nutritional requirement in order? WE DON’T KNOW! WE DON’T KNOW!

QUESTIONS -When you get up, do you have Breakfast before coming to school? -If so, strike through the following food items: 1.A cup of milk 2.A cup of milk and coffee 3.A cup of the 4.A fruit juice 5.A brioche 6.Some bisquits 7. A peace of cake 8.A cup of cereal 9.Bread and “nutella” 10.Bread, butter and marmalade Let’s transform our “ I don’t know “ in knowledge: Let’s carry out a search between the students in Campomaggiore School!

PRIMA COLAZIONEPRIMA COLAZIONE PRIMA COLAZIONEPRIMA COLAZIONE The interviewees Answers What do we eat? What should we eat?

Do you have breakfast? Sempre59 A volte35 Mai13 totale risposte107 questionari non compilati 100 Questionari distribuiti207

What do you eat? sempr e A voltetotale Solo bevan de Bevan de ed altro Solo dolce altro314 Conclusion Su 59 ragazzi/e che fanno sempre colazione solo il solo 29 (circa il 50%) quelli che bevono soltanto oppure mangiano soltanto Solo bere o mangiare Bere e mangiare

semp re A volte totale Latte8210 Latte e caffè 505 thè134 Succ o di frutta 022 Chi beve soltanto cosa beve? Chi mangia soltanto cosa mangia? sempreA voltetotale solo dolce altro314

Is our breakfast adequate? Is it inadequate? Remember what we have analized with the Science teachers!! The reasons because we eat and the importance to read the labels! The nutritional requirement is 20 per cent of the whole daily requirement in the morning, that is 440 kcals.

What do we eat? What should we eat? Let’s go to transform our “I don’t know” in knowledge! We want to do a POSTER!!!