NEXTRANS Center Inaugural Summit Exploring Partnerships for Innovative Transportation Solutions Purdue University May 5, 2008 Harry Voccola Senior Vice President NAVTEQ

2 Transportation Issues  What are the Transportation issues: − Safety − Mobility − Quality of Life  Sustainability (environment, energy)  Comfort and Convenience − Longer Term: support new financing models  Integrated technology applications provide the next generation of solutions

3 Technologies  Location technologies − GPS; Digital Maps − Computing Platforms − System Control − Information Processing − Real Time Probe Sensors − Situational Awareness − Wireless Communications − Coverage − Speed  INFORMATION IS THE OUTPUT

4 What Are The Technology Trends?  Content/Connectivity/Commercialization  Maps − Centimeter accuracy − ADAS quality − Additional Content  Real-Time Gas Prices  High Crash Density  Communications − Greater access to the vehicle & the traveler  GPS − Ubiquitous with significantly greater accuracy and speed

5 Facts/Trends/Forecasts: Vehicles  Built in − GPS receiver, Navigation displays, ADAS content  Delivered into the vehicle − Navigation displays, Map data, RDS, PDA, GPS, Laptops − Mobile Phone - Bluetooth  Connectivity outside the vehicle − GPS, DAB, DSRC,  Next 5 years: 30% will have embedded connectivity, ADAS, VII connectivity with roadway infrastructure  Total US deployment in automotive electronic equipment & systems was less than 100,000 in 2005  Electronic content will quadruple in next 5 years  Electronics & software will represent 80-90% of vehicle innovation thru 2011

6 Facts/Trends/Forecasts: Communications  Telco carriers are rapidly rolling out GPS handsets − The install base of GPS handsets & high speed data networks = 90% of US shipments by 2010  US market: about 300 million handsets  Applications will include maps, navigation, real-time traffic, search, transit, as well as commercial LBS  New Business models will attract the Big service providers

7 What Are The Benefits?  The travel time benefits of Real Time traffic  Japan VICS: 15% of travel time  EU Cleopatra: 10% of travel time  Australia 10-20% of MPG

8 The Next Applications  ADAS (Advanced driver Assistance Systems) − Applications of technology to assist driver in movement of vehicle − ACC − Curve speed warning − Speed advisory − Fuel economy − Headlight direction control  Dynamic Content Collection & distribution − Green Routes, − LBS − Mobile search − Mobile advertising − Remote diagnostics − Insurance  Commercial Vehicle Parking − Location − Availability − Reservations − Fuel Savings − Cost of Goods

9 Success comes from Working Together  Approaches to generate/accelerate integrated solutions − Capture benefits &cost savings  At individual & societal level − Identify and support Political champions − Recognize Commercialization as a path − Accelerate awareness; Promote solutions − Enable cooperative solutions

THANK YOU!