May 2009 CONTENT

 Credit crunch  Failing banks  Rising unemployment  Reduced ad spends

 Digital  WOM/Influentials  Fragmentation  Need for better consumer engagement  Budgets must work harder

 International media offer certainty in a changing world  Loyal readership  Trusted  Well researched  Our readers seek reliable content produced by professionals – the channel is irrelevant.  Our readers want facts, opinions, insights and advice from a trusted source

 They see it as powerful, authoritative, trusted, familiar, established, influential and effective I appreciate the accuracy of the information in internationals. I trust them. Source: WPG Study

 We offer an unbeatable combination of insightful and reliable news and analysis, produced by professional journalists  This content is compelling, insightful and top quality – which makes it essential reading Trustworthy Reliable Interesting Informative Well written Objective Content Influential Trusted Essential reading Effect High Earners Well educated Influential Desirable Readers Top quality, essential medium for advertisers Delivering

Trusted Illuminating Good advice Influential Effective Established Reliable CONTENT

 Our strength derives from our heritage of outstanding journalism, and that is true however our content is accessed  Print  Web  Mobile  TV  RSS  Wherever people access our content, it is always highly valued

Loyal and value our titles above any others Base: Elite Source: Driving Brand Enhancement, 2007

Readers ofNon-Readers Index on EMS Population (Index = 100) World Media Group Top 3% €150,000+ Personal Income €950,000+ Personal Investments (Excluding Mortgage/Home) C-Suite Influential Opinion Leader Above €1,000,000 - Involvement In Capital Expenditure First Or Business/Club - Class Of Travel Total Air Trips: Total Air Trips: Source: EMS Winter 2008

5.2 million of the Top 13% of Europeans visited a WMG website in the last week 700,000 people in the C Suite visited a WMG website in the last week

 WOM is hugely important these days – and our readers deliver this  Compared to other affluent Europeans our readers are hugely influential in the key areas of digital and business – people listen to what they have to say Source: The Influentials, 2008, GfK

Base: Elite Source: Driving Brand Enhancement, 2007

Base: Elite Source: Driving Brand Enhancement, 2007 Yes, it reinforces the message. A luxury brand adds to it’s prestige if you see it in…

A typical corporate campaign aimed at the “C” suite might plan a schedule using pan-regional TV. By adding our titles to the schedule you would achieve the following benefits. *BBC World, Bloomberg, CNN, CNBC, Euronews, France 24, Sky News, TV5 Monde Added impact The well known media multiplier effect applies as much to pan-regional media as it does to local media. Several research studies have shown that TV + Print schedules are typically % more impactful with consumers, when compared to solus TV schedules. Reduced CPT As print is generally more cost efficient than TV, the increased reach can be achieved at the same time as reducing the overall CPT Increased reach Not all of the members of this hard to reach group are TV viewers. In fact 45% do not watch any of the pan-regional TV news/business* stations in an average week Therefore including our category on the schedule will increase the reach of the campaign significantly

Similarly, for a luxury goods campaign which would typically tend to use a selection of local country quality titles. Increased reach Pan-regional titles will add reach to a local market schedule. It could be in the region of 10% increased reach Reduced CPT The efficiencies of our titles will generate a reduced CPT Minimal wastage Our titles are tightly targeted and reduce wastage to a minimum Whether you are considering a pan-regional TV campaign, or a local market print campaign, we can demonstrate how the inclusion of our titles will add quality and value to your activity

Qualitative benefits  Top quality, loyal readers who trust the titles  They engage with the medium  The quality of the content and environment adds value to advertised brands Quantitative benefits  Cost effective  Tightly targeted (no wastage)  Can add reach to local titles  Multiplier effect means that it is a necessary addition to pan-regional TV schedules

Highly desirable consumers and readers Buy your products Have a better image of your company Tell other people Outstanding range of values which are more powerful and necessary than ever in this cluttered, fragmented and difficult environment Trust and engage with the medium Trusted Illuminating Good advice Influential Effective Established Reliable

“I associate internationals with high quality, globally branded products” Source: WPG Study Nicolas Beytout – Editor Les Echos “The international press provide a reference for all journalists. They possess a quality of editorial which is unsurpassed. The English language allows them to reach the economic and business elite. This is a concentration of influence which is at the heart of decision making”

BenefitsAd runs in all 8 WMG publications 2 x ads EMEA, Page 4/col Mags, ¼ page 4/col newspapers Value€675,259 Reach2,205,000 C-Suite and Influential Opinion Leaders across Europe (Source EMS Summer 2008) EligibilityAll new advertisers appearing in 5+ WMG publications are eligible! Cost£10,000 for creative and production by creative agency

 The Influentials  Driving Brand Enhancement  EMS  Web statistics : contact the individual publishers directly