Copyright © 2010, SAS Institute Inc. All rights reserved.Company Confidential - For Internal Use Only 1  SAS Overview Business Analytics Software & Services.

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Presentation transcript:

Copyright © 2010, SAS Institute Inc. All rights reserved.Company Confidential - For Internal Use Only 1  SAS Overview Business Analytics Software & Services BtoB Technology Space Founded in ,000+ Employees HQ in Cary, NC Global Offices  My Background 18 Years at SAS (Sales & Marketing) 12 Years leading Web/Digital Senior Marketing Director Online Strategy & Services Introduction

Copyright © 2010, SAS Institute Inc. All rights reserved.Company Confidential - For Internal Use Only 2 Introduction  Online Strategy & Sevices Business Unit within Global Marketing Report into the CMO Partner with IT, Content Providers, etc.  External Responsibilities Global Web Strategy - sas.com Search Engine Marketing Marketing Landing Pages Web/Campaign Analytics Partners Extranets, More...  Internal Responsibilities Sales & Marketing Portal - Intranet sas.com Sales & Marketing Portal - Intranet

Copyright © 2010, SAS Institute Inc. All rights reserved.Company Confidential - For Internal Use Only 3 Relevant Projects & Activities  Mindset Shift Traditional Marketing not Performing Prospects/Customers are in Control  Engagement Shift Inbound Focus – Fish were the fish are Search, Social, Web, Integration  Content Shift Focus on Buying Cycle Relevancy is Critical  Technology Shift Digital DNA, Marketing Automation Lead Scoring, Lead Nurturing, etc.