K ITCHEN G URU, INC. Introduction to Business Business Plan Presentation A. Hirsch, J. Palumbo, F. Schmick, T. Scholl

V ISION AND M ISSION Premier manufacturer of specialty cutlery Extensive R&D Reasonable, affordable price Consumer convenience Fair wages Appropriate benefits Charitable events Support community

C OMPANY O VERVIEW C - Corporation Elysburg, Pennsylvania Objectives: Superiority Safe, friendly work environment Charity Fair, ethical, moral

T WO - IN -O NE K NIFE G RATER Personal/professional/commerical Ergonomic, safe, sterile stainless steel Many uses!! Quality good Disclosure statement

M ARKETING P LAN 5 Ps of marketing plan o Product o Price o Place o Promotion o PEOPLE

M ARKETING P LAN Product – 2-1-knife grater Price – depends on the demand Demand =Price Demand =Price

M ARKETING P LAN Place- sold directly from warehouse to consumers ~ TV ad or internet Promotions – advertisements & infomercials sales during the holidays PEOPLE – target market anyone who cooks or prepares food

M ARKETING P LAN Needs to attract customers Live demonstrations Build relationship between customer and company One is satisfied they will pass on the good business Service team is polite

M ARKETING PLAN Competition Over other knives Over other graters Other objects that perform 2 skills at one time

M ANAGEMENT PLAN Management of KitchenGuru is in charge of Planning out business Organizing each department Leading company to be a success Overseeing all aspects of business

M ANAGEMENT PLAN 5 building blocks of controlling a business Centralization of decision making Division of labor Departmentalization Managerial hierarchy Span of control

M ANAGEMENT PLAN ~division of labor- splitting work ~ departmentalization- grouping jobs together so responsibilities can be matched ~ managerial hierarchy – top, middle, supervisory

M ANAGEMENT PLAN ~span of control # of employees each manager directly looks over ~centralization of decision making level from authority is designated to one area

H UMAN R ESOURCE P LAN In charge of Hiring Developing Motivating Evaluating Compensating * Employees are the key to a successful business *

H UMAN R ESOURCE PLAN 73 employees President- Tawnya Scholl Vice President- Felicia Schmick Secretary- Allison Hirsch Treasurer- Jaclyn Palumbo Next managers for marketing, finance and manufacturing

H UMAN RESOURCE PLAN Under the top manager positions are the middle management and then supervisor managers ~marketing- human resource, sales and customer service managers ~financial- accounting manager ~manufacturing- production and inventory managers Under the supervisor managers are the employees

H UMAN RESOURCE PLAN Employee selection process o Initial screening o Interview o Background check/physicals o Decision to hire

H UMAN RESOURCE PLAN Recruiting ~job fairs ~internet ~social networking Training ~manager – higher level skills & training ~middle manager- on the job training and classes ~employees- on the job training

H UMAN RESOURCE PLAN MOTIVATING employees Weekly paycheck w/ fair wages Incentive pay Bonus- profit-sharing, stock options Paid holidays, health care, pension, vacations

H UMAN R ESOURCE PLAN MOTIVATING employees cont. Unemployment and worker’s compensation Job enlargement and enrichment Can freely go on family emergencies Employee empowerment

O PERATING PLAN Use mass production as our production process Program Evaluation and Review Technique (PERT) Quality and Production must go hand in hand The management's goal is to keep down the costs of ordering and holding inventories while at the same time maintaining enough

F INANCIAL P LAN We each invested $50,000 into the business to get started. Some of our expenses include advertising, rent, office supplies and insurance costs Cash management is crucial for staying in business

O FFICE TECHNOLOGY PLAN We will be using a database so we can easily store, organize, select, and retrieve data Use word processing for writing letters and reports Desktop publishing will be used for flyers, sales brochures, and catalogs

C ODE OF ETHICS Employees Safe work environment Competitive pay fun work environment Teamwork, collaboration, and empowerment No discrimination Variety of tasks and job challenges Job training Provide meaningful work Customers Provide a high quality product Product will live up to expectations Make the product easy to access It will meet safety standards

C ODE OF ETHICS CONT. Investors Return a profit Offer products and services that enhance the lives of our customers Be socially responsible Society Provide jobs with in the community Provide a useful product Pay taxes Friendly to the environment

C OMPETITIVE A DVANTAGE Hire the right people First to market with a unique product (niche) Have an affordable price Aggressive marketing

F UTURE V ISION Expand through exporting Companion products and accessories Create different sizes and colors Identify new channels to sell our product through Create new products

THE END!!! For more information about KitchenGuru, Inc. please visit our website….