1 E-Business in the New Millenium Solution Overview TelemetryTelemetry Field Force AutomationField Force Automation Business/Consumer: BrokeragesBusiness/Consumer: Brokerages
2 Increasing Functionality of Service Packages Increasing Complexity of Offering Service Wireless Data Market Landscape ExtensionofDesktopExtensionofDesktop Business applications Query Messaging Filtered Simple messaging m-commerce Interactive Alerts Alphanumeric Voice paging Numeric Acknowledgment Broadcast File transfers Data intensive applications Web graphics & attachments
3 Paging (FLEX) Increasing Functionality of Service Packages Increasing Complexity of Offering Service The Players Packet Data (e.g. Cingular GPRS, Edge) Packet Data (e.g. Cingular GPRS, Edge) Interactive Packet Data (Cingular Interactive- Mobitex) Packet Data (Cingular Interactive- Mobitex) Interactive Cellular (SMS & WAP) & Paging (ReFLEX) Cellular (SMS & WAP) & Paging (ReFLEX)
4 Market Direction Interactive Market Space Target Markets Interactive Market Space Target Markets Enterprise Solutions Individual Solutions
5 Market Direction Interactive Market Space Target Markets Interactive Market Space Target Markets Telemetry & Transactions Telemetry & Transactions Workgroup Mobile Professionals Workgroup Mobile Professionals Enterprise Solutions Field Force Automation Field Force Automation
Wireless Market Size: 9.5 million devices Enterprise: Telemetry & Transactions Telemetry t Systems t Intelligent machines Transactions t Replacement for fixed terminals t Mobile services Telemetry t Systems t Intelligent machines Transactions t Replacement for fixed terminals t Mobile services
7 Customer Examples Telemetry Monitoring – –ABB – –Calsense Vending – –Datawave – –Real Time Data Home Delivery – –Brivo Security – –SafeLink – –Radscan Fleet Management – –Vetronix – –Computer Associates
Market Size: 11 million people Enterprise: Field Force Automation Competitive advantage t Increased workforce productivity t Improved quality and timeliness of transactions t Reduced cost structure Value t Mission critical t System integration Competitive advantage t Increased workforce productivity t Improved quality and timeliness of transactions t Reduced cost structure Value t Mission critical t System integration
9 Customer Examples Field Force Automation Utilities – –Pacific Gas & Electric – –Virginia Power & Light Transportation – –Airborne – –FedEx – –American Freightways – –Ground – –Home Route Sales – –Physician Sales & Service – –Toshiba Medical – –Coca-Cola – –Pepsi Allied Field Service – –Office Equipment – –IBM – –Kodak – –Neopost – –Konica – –Appliances – –GE – –Sears – –Cable TV – –Media One – –Time Warner – –Telecom – –WorldCom – –Sprint – –BellSouth Auto Claims – –Progressive – –State Farm Public Safety – –California Highway Patrol – –New York City Office of Emergency Mgt
10 Market Direction Interactive Market Space Target Markets Interactive Market Space Target Markets Telemetry & Transactions Telemetry & Transactions Workgroup Mobile Professionals Workgroup Mobile Professionals Enterprise Solutions Field Force Automation Field Force Automation Mobile Professionals Mobile Professionals Consumers Individual Solutions
11 Drivers of m-commerce Event or time driven Services based on Your Location Information on demand
12 Fidelity InstantBroker Groundbreaking m-commerce application Strike price alert BUY or SELL while mobile Security Groundbreaking m-commerce application Strike price alert BUY or SELL while mobile Security
13 View of the World Today TDMA Cingular TDMA Cingular ReFLEX SkyTel ReFLEX SkyTel iDEN Nextel iDEN Nextel CDMA Verizon, Sprint PCS CDMA Verizon, Sprint PCS GSM VoiceStream, Cingular GSM VoiceStream, Cingular RdLAP MDC 4800 Motient RdLAP MDC 4800 Motient Mobitex Cingular Interactive Mobitex Cingular Interactive
14 Wideband CDMA Wideband CDMA CDMA 2000 “3XRTT” CDMA 2000 “3XRTT” 3 rd Generation Evolution of Technology Analog 1 st Generation GPRS 1XRTT EDGE 2+G2+G 2+G2+G TDMA GSM 2 nd Generation CDMA
15 Handhelds Requirements t Small t Easy to use t Long battery life t More intelligent t More powerful Requirements t Small t Easy to use t Long battery life t More intelligent t More powerful
16 Application Development Program Support devices t t Multiple operating systems t t Multiple applications on a single device Support devices t t Multiple operating systems t t Multiple applications on a single device JAVA t t Write once, run anywhere t t Significant developer population t t Dynamic, flexible user configurations t t Over the air deployment of applets JAVA t t Write once, run anywhere t t Significant developer population t t Dynamic, flexible user configurations t t Over the air deployment of applets
17 Summary Market trends t Business & consumers have different needs t Business & personal converged at the device t Voice & data converge on Cellphones & PDAs l Devices = lifestyle/workstyle choice t Initial applications are of high value Technology t Internet Rules t It’s about applications Market trends t Business & consumers have different needs t Business & personal converged at the device t Voice & data converge on Cellphones & PDAs l Devices = lifestyle/workstyle choice t Initial applications are of high value Technology t Internet Rules t It’s about applications