Loyalty Programs to Stimulate Roaming Use Marketing Work Group - CDG-IRT meeting Tampa, FL 13-15 June 2007 Gustaaf van Ditzhuijzen – Vodafone-Netherlands

Increase international traffic Stimulate International Traffic: CDMA networks GSM networks Delight the customer when calling abroad Make your customers familiar with roaming Optimize traffic on preferred networks Get the lowest cost while your customers are roaming Loyalty program CDMA/GSM roaming

CDMA Roaming Footprint Source: Websites Sprint-Nextel and Verizon Wireless Loyalty program CDMA/GSM roaming

Vodafone GSM Footprint Source: Vodafone Netherlands Loyalty program CDMA/GSM roaming

Vodafone Data Roaming Footprint Source: Vodafone Netherlands Loyalty program CDMA/GSM roaming

Loyalty principles for each party CDMA End-users: Can I make phone calls abroad? Can I use my own mobile phone? If so, what network should I use? CDMA Home Operators: How can I ensure that I receive revenues of my own end-users roaming on GSM networks abroad? GSM Visited Operators: How do I get those CDMA end-users to use my GSM network? Create awareness through marketing communication by CDMA home operator to own end-user CDMA home operator provides attractive incentive to end-user to use specific GSM networks abroad CDMA operator sells GSM cards directly to its own end-users and receives IOT from visited GSM operator for end-user roaming GSM operator provides incentive to CDMA end-users to use its network when roaming (instead of other GSM networks) Loyalty program CDMA/GSM roaming

How Can Travelling Connect help? CDMA Home Operators GSM Visited Operators Promotion and marketing communication by home operator to own end-user Provide attractive incentive to end-user to use specific GSM networks abroad CDMA operator promotes roaming service directly to its own end-users and receives IOTdiscount from visited operator for end-user roaming Visited operator provides incentive to CDMA end-users to use its network when roaming (instead of other networks) Marketing Communication to CDMA end-users through Hilton, Marriott, British Airways etc. Designate frequent-flyer miles to CDMA end-users using networks abroad Designate FF-miles to own end-users for each outbound roaming minute Designate FF-miles to visiting end-users for each inbound roaming minute CDMA End-Users Visited operators Loyalty program CDMA/GSM roaming

Travelling Connect and her partners 30 million Business Travelers *) operators are shown only as an example Loyalty program CDMA/GSM roaming

Conclusion Reach 30 million Business Travelers and increase roaming traffic and customer delight by rewarding roaming traffic Loyalty program CDMA/GSM roaming

Thank you. Gustaaf L.G. van Ditzhuijzen International Marketing Manager Vodafone Netherlands Tel:     +31 (0)654670803 Fax:    +31 (0)433558991 E-mail: Gustaaf.vanDitzhuijzen@vodafone.com Web: www.vodafone.nl