MEDIA Salles is an initiative of the MEDIA Programme of the European Union with the support of the Italian Government

THE MEDIA SALLES OPENING SEMINAR At Cinema Expo International 2003 A panorama of cinema-going in Europe in Marketing strategies by exhibition companies for building communities through loyalty programs At Cinema Expo International June 2003 MEDIA Salles is an initiative of the MEDIA Programme of the European Union with the support of the Italian Government

ADMISSIONS IN 2002 in Western Europe (16 countries)  931 millions  +0.8% compared to 2001 (924 millions)

MEDIA Salles is an initiative of the MEDIA Programme of the European Union with the support of the Italian Government Western Europe - Admissions in 2002 (millions) The 5 major markets

MEDIA Salles is an initiative of the MEDIA Programme of the European Union with the support of the Italian Government CONFLICTING TRENDS The 5 major markets Growth in UK +12.8% +19,995,000 Italy +2.7% + 2,808, ,803,000 Drop in France-0.7% - 1,355,000 Germany-7.9%-14,015,000 Spain-4.2%- 6,094, ,464,000

MEDIA Salles is an initiative of the MEDIA Programme of the European Union with the support of the Italian Government Western Europe – Admissions in 2002 (millions) The other countries

MEDIA Salles is an initiative of the MEDIA Programme of the European Union with the support of the Italian Government Market shares of domestic movies % 2001 % 2002 Admissions in 2002 vs 2001 France 41% 35% -0.7% Norway 14.9% 7.5% -3.5% Spain 17.9%13.5% -4.2% The Netherlands 9.5%10.5% +1.4%

MEDIA Salles is an initiative of the MEDIA Programme of the European Union with the support of the Italian Government UNITED KINGDOM Among the top 20 the following UK (co)productions Rank Titles Admissions Harry Potter and the Chamber of Secrets 10,558, Die Another Day 6,884, About a Boy 3,647, Bend it like Beckham 2,441,100 23,530,900 Total admissions in UK in 2002: 176 millions

MEDIA Salles is an initiative of the MEDIA Programme of the European Union with the support of the Italian Government ESTONIA Total admissions (millions) Admissions % of total admissions Names in marble 136, %