Public Health Department Creating a Vision for a Healthy Pasadena Pasadena City Council Presentation April 25, 2011

Public Health Department 2 PPHD Mission Statement We exist to ensure and promote a healthy community with healthy people and to work with others to assure opportunities for optimal health for present and future generations.

Public Health Department 3 Creating a Vision of a “Healthy Pasadena” Healthy Eating Active Living (HEAL) Resolution Michelle Obama’s “Let’s Move” Cities and Towns Resolution RENEW LA County: Healthy Beverage and Snack Policy

Public Health Department 4 Pasadena RENEW Project… Renewing Environments for Nutrition, Exercise and Wellness

Public Health Department 5 RENEW’S Proposed Policy Objectives  100% of beverages sold in vending machines on City property shall meet specified nutrition standards  100% of snacks sold in vending machines on City property shall meet specified nutrition standards  100% of beverages and snacks served at all meetings/programs/events led or coordinated by City staff or programs using City funds, shall meet specified nutrition standards

Public Health Department 6 Impact of Obesity In California, 56% of adults and 30% of adolescents are either overweight or obese. Nearly 1/3 of U.S. children and 2/3 of U.S. adults are overweight or obese. The prevalence of overweight and obesity nearly tripled among12-19 year olds and more than quadrupled among 6-11 year olds in the last three decades. (UCLA Center for Health Policy Research)

Public Health Department 7 California’s Economic Costs of Overweight, Obesity and Physical Inactivity

Public Health Department 8 8 Reasons to Focus on Sugar-Loaded Beverages 1.Primary Source of Sugar in U.S. diet 2.Consumed in massive quantities 3.Clearly linked to obesity and diabetes 4.No nutritional benefits 5.Poor calorie compensation 6. Primary cause of dental decay 7. Food product MOST marketed to children! ($500 million annually) 8. Beverage environment has changed dramatically

Public Health Department 9 Portion Sizes Have Changed 6.5 oz (1920s) 12 oz (1960s) 20 oz (1990s) 33 oz (1L) Today

Public Health Department 10 ADULT Consumption of Sugar-Loaded Beverages in California 50 gallons per year 39 pounds of sugar

Public Health Department 11 KIDS Consumption of Sugar- Loaded Beverages in California DRINK ONE SODA OR MORE A DAY Age 2-11 = 41% Age = 62% 175 empty calories per day!

Public Health Department 12 Link Between Obesity and Sugar- Sweetened Beverages Numerous studies and research have been conducted on this prevalent topic Every additional soda children consume increases obesity risk by 60% Adults who drink soda daily are 27% more likely to be overweight “…over consumption of certain dietary components is now a major concern for Americans.” 1988 “Overweight and obesity have reached epidemic proportions nationwide.” 2001

Public Health Department 13 What is happening in Pasadena? (Los Angeles County Health Survey, 2005, American Obesity Association) Obese = BMI ≥ 30 Overweight =25 ≥ BMI < 30 San Gabriel Valley Latinos (in LAC) African- American (in LAC) Obese17.0%20.0%20.9%28.7%27.7% Over- weight 28.5%34.0%35.5%40.3%38.4% Los Angeles County Adult Obesity Trends PasadenaAdults

Public Health Department 14 Who’s watching the kids?  Children Ages 2-11 Adolescents Ages Adults Age 18+  One or More Sodas % California Los Angeles Pasadena (UCLA Center for Health Policy Research) Soda Consumption

Public Health Department 15 Vending Machines in Pasadena

Public Health Department 16 Close up view of Victory Park

Public Health Department 17 Need for Policy Change to Support Healthier Communities Solutions are NOT only a matter of personal responsibility Education is critical, AND School and community environments need to change  Federal, state and local policies are crucial

Public Health Department 18 Community Involvement RENEW Taskforce Youth Taskforce

Public Health Department 19 “It is unreasonable to expect that people will change their behavior so easily when so many forces in the social, cultural, and physical environment conspire against change. If successful programs are to be developed to prevent disease and improve health, attention must be given not only to the behavior of individuals, but also to the environment context within which people live.” (Institute of Medicine)

Public Health Department 20 Recommendation It is recommended that the City Council adopt resolutions to become a Healthy Eating Active Living (HEAL) City and to support preventative measures to fight obesity as set forth by the First Lady of the United States of America in the Let’s Move! Campaign, in order to encourage physical activity and good nutrition.