Linda S. Plano, PhD “Perfect Pitch” PPT Template © Plano & Simple |

Test Page 8 colors to specify  8 shapes Logo Text © Plano & Simple | Place Your Logo Here 2

Perfect Pitch Philosophy: Know Your Audience 3 General Public Venture Capitalists Angels Significant Others C USTOMERS ! Employers/ Employees PrivateEquity Friends & Family Funding Agencies © Plano & Simple | When You’re an Entrepreneur, Life’s a Pitch!

10 (Plano &) Simple Questions Every Pitch Should Answer 1.Why should I care? 2.What do you do (in language I can understand)? 3.Why are you better? 4.How will you stay better? 5.Is it real or is it vaporware? 6.How will you make money? 7.How much are you going to make? 8.Why are you the right team? 9.What will you do? 10.How much will it cost? © 2013 Plano & Simple | 4

1. Why Should I Care? Words – Market pain – Market size Graphics – Clear cartoon of problem – Pie or bar chart of market size & growth © Plano & Simple | 5

* Tweetable © 2013 Plano & Simple |

* Relevant to Audience © 2013 Plano & Simple |

2. What Do You Do*? Words – Describe what your innovation does, not how it works – Relate to the problem being solved Graphics – Clear cartoon of solution to market pain – No equations, formulas, TLAs or jargon! © Plano & Simple | 8 *In language I can understand!

* 4+ years and hundreds of pitches later, I still remember this idea. © 2013 Plano & Simple |

3. Why Are You Better? Words – Focus on customer benefits, not technology features Graphics – Matrix or 4-quadrant chart © Plano & Simple | 10

* “Wow, now that’s thin!” © 2013 Plano & Simple |

P&S Competition Template #1 © Plano & Simple | Benefit 1Benefit 2Benefit 3Benefit 4 Your Company  Competitor 1  Competitor 2  Competitor 3  Competitor 4 

P&S Competition Template #2 less affordablemore affordable less desirable more desirable Them 3 Them 4 Them 1 Them 2 © Plano & Simple | Us

6. How Will You Make Money? Words – Have a defensible business model (use competitor examples) – Focus on vision for business, not development plan Graphics – Flow chart or other clear, simple representation of your business ecosystem © Plano & Simple | 14

8. Why Are You the Right Team? Words – Highlight Your Team’s Experience – Leverage Advisors, Partners, etc. Graphics – Clean, simple lay out of management team © Plano & Simple | 15

Team Template Team Jane Doe CEO Experience Education George Oscar COO Experience Education Advisors John DoeCEO, Bigshot Corp Jill St. John, PhDProfessor, Fancy University © Plano & Simple | 16 Partner Logo Grant Provider Logo Partner Logo

9. What Will You Do? 10. How Much Will It Cost? Words – Describe your focused plan for development thru liquidity – Make Your Ask! Graphics – Show value-added milestones – 2 – 3 milestones per development phase © Plano & Simple | 17

P&S Development Plan Template © Plano & Simple | Demo complete 2 new patents filed Regulatory compliance 1 st customer signed Break even 5 customers signed $15 M $4 M $5 M 18

Presentation Pointers You – Practice, Practice, Practice – Be Enthusiastic & Confident, Not Arrogant – Have a Conversation – Make Eye Contact – Listen, Acknowledge, Respond Presentation – Have Relevant Backups – Create Simple Slides – Use Graphics, Text and Words – No Pointers! Or Else! – Use PowerPoint Wisely © Plano & Simple | 19

Best of Luck & Success! © Plano & Simple |