IFIES-International Food Industry Exhibition, Seoul 2009  SEOUL FOOD & HOTEL  SEOUL FOODTECH  SEOUL FOODPACK  SEOUL FOOD SAFETY

History & Development of IFIES Scale of Participants & Satisfaction in 2008 Comparison of Asia’s main food exhibitions Index Import : Food & Packaging Machinery Overview of IFIES in 2009

3  Food Import (2006) - Food Market : U$35 Billions * Food Import : U$7.8 Billions Unit : U$ million  Packaging M/C Import (2006) Unit : U$ thousand - Import : U$209 Millions * Import mainly from Europe & Asia 1. IMPORT : Food & Packaging Machinery

2. 2. History & Development of IFIES  Commencement Year :1983 Category Scale ( ㎡ ) 29,35932,15753,541 Exhibition HallHall 1-3 Hall 1-5 No. of Participants ,0691,100 No. of Stand1,2261,6302,0202,100 No. of Visitors34,66739,38235,084- Expansion  Development Strategy

SEOUL FOOD & HOTEL SEOUL FOOD & HOTEL SEOUL FOODTECH SEOUL FOODTECH SEOUL FOOD & HOTEL SEOUL FOOD & HOTEL SEOUL FOODTECH SEOUL FOODTECH SEOUL FOOD & HOTEL SEOUL FOOD & HOTEL SEOUL FOODTECH SEOUL FOODTECH SEOUL FOOD SAFETY SEOUL FOOD SAFETY Specialization History & Development of IFIES SEOUL FOOD PACK SEOUL FOOD PACK SEOUL FOOD SAFETY SEOUL FOOD SAFETY

Internationalization  Evaluation Developed as the one of the top brand Exhibition in Asia UFI Approved (Year 2004) The largest in Korea and top 4 in Asia Business Oriented Exhibition History & Development of IFIES

3. 3. Scale of Participants & Satisfaction in 2008  Participants : 34 Countries, 1,069 Companies, 2,020 Stands Europe 14 Countries (129Co., 158 Stands) Asia 11 Countries (853Co., 1,732Stands) Oceania 2 Countries (13Co., 20Stands) North America 2 Countries ( 62Co., 75 Stands ) South America 5 Countries (12Co., 35Stands)

3. 3. Scale of Participants & Satisfaction in 2008  Participants Satisfaction 29% 4% 17% 50% 1st2nd3rd More than 4th ◈ No. of Participation 30% 4% 66% Positive consideration Decline Hope ◈ Will of reparticipation Enlargement Of Domestic Marke t Product PR Company PR Find buyer ◈ The Goal of Participation 14.6% 85.4% Below Average Above Average ◈ Achievement of Goal Etc Domestric Participants 51% 19% 14% 9% 7%

 80% of foreign participants expressed satisfaction Malaysia exhibitors had a great time and were satisfied with the Seoul Food & Hotel Also, we are looking forward to attending the Seoul Food & Hotel Attache of Malaysia Embassy in Korea Foreign Participans Scale of Participants & Satisfaction in 2008

4. 4. Comparison of Asia’s Big 5 exhibitions COUNTRY EXHIBITION PERIOD (2008) SCALE ( ㎡ ) No. of Participant fee (U$/ ㎡ ) Space only Walk on stand Singapore FOOD&HOTEL ASIA ~ ,0002,626US$ 494US$ 440 JapanFOODEX JAPAN3. 11 ~ ,0002,412US$ 637US$ 396 KoreaIFIES ~ ,5411,069US$ 335US$ 280 Hong kongHOFEX5. 13 ~ ,0001,800US$ 445US$ 380 TaiwanFOOD TAIPEI6. 18 ~ ,049768US$ 182US$ 164 FOODEX JAPAN 2008

5. 5. Overview of IFIES 2009 PERIOD5. 13(Wed) ~ 5. 16(Sat) [4days] SCALE 53,541 ㎡ COMPOSITION ◈ IFIES 2009-International Food Industry Exhibition, Seoul Seoul Food & Hotel Seoul FoodTech Seoul Food Safety Seoul FoodPack 2009 VENUEKINTEX PARTICIPANT 1,110 Companies (Dom. 700, Foreign. 410) 2,100 Stands (Dom. 1,600, Foreign 500) EVENTSBarista, Culinary, Seminar, Partner Country etc.

Dead lineDiscount Walk on stand( ㎡ ): U$335  U$310 - Space only ( ㎡ ): U$280  U$255 Early Bird Discount Overview of IFIES 2009 Home page :

Thank you, See you in 2009