From Molecules to Bits: Reading and Learning in the 21st Century Marcia Kuszmaul Group Product Manager Education Products Group

Three Waves of Reading Writing systems appear Mesopotamia, China, MesoAmerica To make a “copy” is a hard process Gutenberg’s print technology Process is mechanized Ecosystem builds up over 550 years But still requires physical delivery Digital Reading Creation, delivery and consumption of written content in digital format New (disruptive) ecosystem that is still far from complete

Not If, But When… Writing and reading are essential technologies Writing and reading are essential technologies Will not be replaced by “time-based” media like audio and video, which fix the rate of consumption But the nature of publishing is changing… But the nature of publishing is changing… The focus is moving from molecules to bits New forms of content will emerge New forms of content will emerge Integrated audio, video – without breaking the reading experience

A New Ecosystem The screen is the final publishing target, not just a production tool The screen is the final publishing target, not just a production tool Content read on a range of devices Content read on a range of devices Internet/Intranet delivery system Internet/Intranet delivery system Content takes on a new attribute: currency Content takes on a new attribute: currency Publishers lose absolute control over context/access Publishers lose absolute control over context/access

The Pieces Are Falling Into Place Ubiquity of broadband Ubiquity of broadband Multiple devices Multiple devices Handhelds, smart phones Low-cost, full-function PCs (Ultra-Mobile PC) Windows Presentation Foundation Windows Presentation Foundation Part of Windows Vista; available as upgrade to XP SP2 Foundation for building applications and high-fidelity experiences in Windows Vista, blending application UI, documents, and media content logies/presentation/default.aspx logies/presentation/default.aspx

Dynamic Text Flow Adjusts dynamically to screen size, device for optimal reading experience Adjusts dynamically to screen size, device for optimal reading experience

Times Reader Enhanced onscreen reading experienceEnhanced onscreen reading experience Customizable display – font size, content relevanceCustomizable display – font size, content relevance High impact of print with the interactivity of the WebHigh impact of print with the interactivity of the Web Continuous updates, multimedia, hyperlinksContinuous updates, multimedia, hyperlinks Online and offline experienceOnline and offline experience Annotate and clipAnnotate and clip Manipulate content, i.e. News in PicturesManipulate content, i.e. News in Pictures

Textbook Demo

Easy Authoring Tools Branching Imbedded Assessment

Discussion