APCUG Breakfast Keynote 2008 Scott Shutter, AMD Notebook Division Simon Solotko, AMD Desktop Division January 6, 2008

January 6, 2008 APCUG Keynote, CES Las Vegas 222 APCUG Keynote Agenda Consumer PC World is Changing AMD Notebook Platform Advantage Birth of a New Category AMD Desktop Platform Advantage

January 6, 2008 APCUG Keynote, CES Las Vegas 33 Key factors driving notebook adoption in consumer market Convenience and increased productivity Better performance and features Notebooks designed to serve new markets and usage models The Consumer PC World is Changing Source: IDC Worldwide Quarterly PC Tracker, 2Q07

January 6, 2008 APCUG Keynote, CES Las Vegas 44 The Consumer PC World is Changing Today notebook PCs deliver the multi-tasking performance users want to fully enjoy the new world of movies, photos, games, music, digital media, VOIP and TV. Percentage of respondents stating that they “…want PCs that make it easy to look at photos, listen to music and play video.”* *AMD Processor Brand Choice Full Report/Zanthos - May % of US Respondents 83% of EMEA Respondents 97% of China Respondents

January 6, 2008 APCUG Keynote, CES Las Vegas 5 The Performance PC Dynamic Today Performance PC bifurcation HTPC/Media Center: emphasis on form factor, decibels, video Gaming: emphasis on high-performance and graphics, configurability HDTVs drive other consumer purchases The inevitable thirst for more HD experiences follows… HD STB/DVR, HD gaming, HD-DVD/ Blu-Ray, HD-capable HTPCs Today’s Enthusiast Dilemma What is the best path to DX10 next-generation gaming experiences? Weighing longevity and scalability of enthusiast platform purchases (cost vs. incremental performance gained vs. lifespan of enthusiast product) Best of both worlds: HD HTPC form factors with uncompromising gaming Gaming Nirvana: Big-Screen HDTV/DX10.1 Gaming with THX Surround Sound 5

January 6, 2008 APCUG Keynote, CES Las Vegas 6 What does all this mean?

January 6, 2008 APCUG Keynote, CES Las Vegas 77 New form factors Emerging market opportunities and convergence - x86 Performance and performance-per- watt Notebook and desktop PC mix shift Across all the screens of your life AMD Leading the Way

January 6, 2008 APCUG Keynote, CES Las Vegas 888 A program driven by AMD and leading technology partners to better enable OEMs to design PCs that deliver the ultimate Windows Vista™ experience. The Better by Design Program Better by Design helps buyers more easily identify PCs that deliver a visual computing experience

January 6, 2008 APCUG Keynote, CES Las Vegas 99 AMD Notebook Platform, “Puma” Powerfully entertaining, power-efficient mobility Better Experience Exceptional visual computing with improved graphics performance and a true high-definition entertainment experience Superior Technologies Greater PC platform performance with superior processor, wireless, and graphics technologies all optimized for improved battery life Greater Value Smart integrated designs that bring everything together to give notebook PC buyers more The “Puma” notebook PC platform delivers powerfully entertaining, power-efficient mobility enabling a better visual experience based on superior technologies that deliver greater value for today’s more mobile consumers — providing a compelling visual experience

January 6, 2008 APCUG Keynote, CES Las Vegas 10 ATI Radeon ™ HD Graphics ATI Mobility Radeon™ HD Premium Graphics ATI Avivo™ HD Technology g and n HyperFlash AMD Turion™ Ultra Mobile Processor AMD Notebook Platform, “Puma”

January 6, 2008 APCUG Keynote, CES Las Vegas 11 The Power of DirectX ® 10 Higher PrecisionBetter LightingEnhanced Effects Smooth and Realistic Textures

January 6, 2008 APCUG Keynote, CES Las Vegas 12 ATI Hybrid Graphics Technology and ATI PowerXpress™ Technology Both graphics cores Enabled iGP Enabled Discrete Disabled iGP Disabled Discrete Enabled Integrated Graphics Hybrid Graphics Discrete Graphics AMD 7-Series Chipset Great Performance with Extended Battery Life Exceptional Performance for Demanding 3D Applications ATI Mobility Radeon™ HD 3400 Series w/ATI Hybrid Graphics Technology ATI Mobility Radeon™ HD 3600 Series or higher ATI PowerXpress ™ Dynamic switching between integrated and hybrid, or integrated and discrete Performance

January 6, 2008 APCUG Keynote, CES Las Vegas 13 AMD Notebook Platform Strategy Component Optimization 2005 – Ecosystem of low-power components 2008 – Platform-level performance and power optimization Platform Optimization Solution Specialization Platform + software, hardware, and/or services Accelerated Processing Unit 2009 – Silicon level integration Platform Integration 2006/2007 – Platform-level integration of components

January 6, 2008 APCUG Keynote, CES Las Vegas 14 Next Generation APU Technology Platform Code Name “Shrike” First APU Family: Codenamed “Swift” (Accelerated Processing Unit) Cache PCIe Memory Controller AMD “STARS” CPU Cores Full DirectX ® GPU Core + UVD AMD “STARS” CPU Cores GPU Core based on existing high-end discrete Second 45nm product Current SOI design rules “Griffin”-based Northbridge highly leveraged Optimized design using more existing IP for faster time to market in 2H09

APCUG Breakfast Keynote 2008 Simon Solotko, AMD Desktop Division January 6, 2008

January 6, 2008 APCUG Keynote, CES Las Vegas 16 HD Technology Leadership  HyperTransport™ technology 3.0  DDR support* AMD Phenom™ Processors AMD “Spider” Platform Innovation Firsts Energy-Efficient Design 65nm process technology Cool’n’Quiet™ technology 2.0 Scalable Platform Performance True quad-core design Shared L3 cache 16 * Pending JEDEC approval and release of DDR specification.

January 6, 2008 APCUG Keynote, CES Las Vegas 17 AMD Phenom™ Processor Five Points of New Stars Core Design 17 The First True Quad-Core Desktop Processor Integrated DDR2 Dual Channel Memory Controller DDR Support* Cool’n’Quiet™ 2.0 Technology Shared L3 Cache HyperTransport™ 3.0 * Pending JEDEC approval and release of DDR specification.

January 6, 2008 APCUG Keynote, CES Las Vegas 18 AMD Phenom™ Processors Enthusiast Experience AMD Phenom™ 9500 Black Edition –Quad GPU Scalability –ATI CrossFireX™ technology –AMD OverDrive™ Utility –Shared L3 Cache Entertainment Experience AMD Phenom 9000 and 8000 Series Processors –True quad & triple-core processors –HyperTransport™ 3.0 Technology –AMD LIVE!™ Explorer & Entertainment Suite Innovative Design Energy-Efficient AMD Phenom 9000 Series Processors – AMD Phenom 65nm process, 65W TDP – Cool’n’Quiet™ 2.0 technology 18

January 6, 2008 APCUG Keynote, CES Las Vegas 19 AMD Phenom™ Processor Models 19 About AMD Processor Series and Model Numbers ModelFrequencyTDPTotal Dedicated L2 Cache L3 CacheBi-directional HyperTransport™ speed AMD Phenom 9600 Black Edition 2.3GHz95W2MB 3600Mhz AMD Phenom GHz95W2MB 3600Mhz AMD Phenom GHz95W2MB 3600Mhz AMD Phenom Processors Available Today AMD Athlon™ 6000 Series (Dual-core family)

January 6, 2008 APCUG Keynote, CES Las Vegas 20 The AMD “Spider” Platform Advantage 20 AMD Spider Competitive Platform True Quad-Core Processors with shared L3 cache   HyperTransport™ technology 3.0 for up to 16GB/s of system bandwidth   First DirectX ® 10.1 graphics support   Scalable PCI Express ® 2.0 and ATI CrossFireX™ for more than 2 graphics boards   HD-DVD and Blu-ray at native resolution with UVD and HDCP   AMD OverDrive™ utility Tools for Advanced performance tuning   *AMD warranty does not cover damages caused by overclocking.

January 6, 2008 APCUG Keynote, CES Las Vegas 21 Power Efficient Processing Superior performance-per-watt for HD entertainment on the go AMD Graphics Proposition Cost-effective Performance No compromise entry-level visual experience with maximum stability and compatibility High Definition Gaming and Video Scalable performance that delivers immersive gaming and rich multimedia Desktop Notebook Integrated 21 Power Efficient Processing Superior performance-per-watt for HD entertainment on the go

January 6, 2008 APCUG Keynote, CES Las Vegas 22 AMD Graphics Segmentation ATI RV620 and RV635 ATI Radeon™ HD 3850 and 3870 ATI R Mainstream Low power HD Multimedia features Sub-$150 MSRP Performance Multi-GPU Performance-per- watt $150-$300 MSRP Enthusiast Tri and quad GPU Performance leadership $300> MSRP Broad product family spans entry level to enthusiast class 22

January 6, 2008 APCUG Keynote, CES Las Vegas 23 Birth of a New Category: Accelerated Processing Unit (APU) Chipset Northbridge with integrated graphics and Southbridge I/O AMD 790FX Chipset GPU Multiple homogenous GPU cores ATI Radeon™ HD 3800 Series APU Codenamed “Swift” Integration of CPU cores and various acceleration cores CPU Multiple homogenous CPU cores Dual-core AMD processors

January 6, 2008 APCUG Keynote, CES Las Vegas 24 THANK YOU! Time for QA