OUR USA LES MILLS & GOLD’S GYM PARTNERSHIP A JULY 2009 LOOK AT HOW WE ARE DOING Julie Riker, LMI National Accounts Manager USA
OUR NORTH AMERICAN TRIBE Julie Riker NATIONAL ACCOUNTS MANAGER CENTRALIZED SERVICES (US)
OUR CURRENT JULY 2009 U.S. FOOTPRINT 1771 Clubs 5859 Programs Average of 3.31 programs per club 17,600 Certified Instructors 750,000 people per week doing Les Mills classes Six Agencies – regional sales, club consultancy, service and support 8 US Program Coaches & 120 National Master Trainers
LM Midwest LM Northeast LM West Coast LM South Central LM Mid Atlantic Les Mills International ) (SAN FRANCISCO, CA) International HQ Total Clubs 208 Total Instructors 2343 Av. Prog/Club OUR NORTH AMERICAN TEAMS SCW Fitness Education (CHICAGO, IL) Convention/Fitness Education Provider Total Clubs 306 Total Instructors 3072 Av. Prog/Club 3.16 Hudson Valley Golds Gym (POUGHKEEPSIE, NY) 3 Club Golds Gym Franchisee Total Clubs 178 Total Instructors 1711 Av. Progs/Club Les Mills International / LMMA Partners (BALTIMORE, MD) Partnership Total Clubs 380 Total Instructors 3838 Av. Prog/Club Fitness Marketing Systems (DALLAS, TX) Club Management and Marketing Systems Total Clubs 411 Total Instructors 3389 Av. Prog/Club Lifestyle Family Fitness (ST PETERSBURG, FL) 35 + Club Chain Total Clubs 288 Total Instructors 3330 Av. Prog/Club 4.17 LM Southeast Goodlife Fitness CANADA (Toronto) Exclusive 159 Club Chain Total Clubs 159 Av. Prog/Club 6.30 LM Canada LES MILLS NORTH AMERICA / USA Agents 7 6 Total Clubs Total Instructors >19,000 >18,000 Av. Prog/Club
WORKING WITH GOLD’S GYM A quick look back: LM-GGI Relationship launched May 2005 (pre-regionalization) 265 LM clubs by early 2006 / 320 in July 2008 Now 369 licensed clubs out of 527 US Gold’s Clubs are operational with LM (70%) In our US Tribe: 5 Gold’s Regional Field Managers 6 US Les Mills Distributors LMI National Account Manager GGI National GGX Director LMI and GGI HQ’s - marketing, finance, business teams Gold’s Gym clubs, instructors, and national LM trainers
REGIONAL TERRITORIES OVERLAP 5 Gold’s, 6 Les Mills. Western USA - Chris Finch Les Mills West Coast ; California, Idaho, Nevada, Oregon, Utah, Washington, Les Mills South Central ; Montana, Wyoming Midwestern USA - JD Harper Les Mills West Coast ; Arizona Les Mills South Central ; Alabama, Arkansas, Colorado, Kentucky, Louisiana, Mississippi, New Mexico, Oklahoma, Texas Les Mills Midwest ; Iowa, Kansas, Missouri, Nebraska, North Dakota, South Dakota Southeastern USA - Rich Thomas Les Mills South Central ; Tennessee Les Mills Southeast ; Florida, Georgia, North Carolina, South Carolina
REGIONAL TERRITORIES OVERLAP Mid Atlantic USA - Paul Summers Les Mills Mid Atlantic ; Maryland, New Jersey, Pennsylvania, Virginia, West Virginia, District of Columbia (DC) Les Mills Northeast ; Vermont Northeastern USA – Mick McCulley Les Mills Mid Atlantic ; Delaware Les Mills Mid West ; Illinois, Indiana, Michigan, Minnesota, Ohio, Wisconsin Les Mills Northeast ; Connecticut, Maine, Massachusetts, New Hampshire, New York, Rhode Island Non-Continental US, Canada & Mexico – Joel Tallman Les Mills West Coast ; Alaska, Hawaii
Alabama (6)Arizona (1)California (27)Colorado (3)Connecticut (4)Delaware (2)Florida (27)Georgia (19)Idaho (2) Gold’s 10Gold’s 8Gold’s 47Gold’s 4Gold’s 7Gold’s 2Gold’s 40Gold’s 31Gold’s 7 Les Mills 4Les Mills 7Les Mills 20Les Mills 1Les Mills 5Les Mills 2Les Mills 13Les Mills 12Les Mills 5 Coverage 40% Coverage 87.5% Coverage 43% Coverage 25%Coverage 71%Coverage 100% Coverage 32.%Coverage 36% Coverage 71% IllinoisIndiana (1)Iowa (2)Kansas (2)KentuckyMaine (1)Maryland (5)Mass (16)Michigan (1) Gold’s 11Gold’s 3 Gold’s 2Gold’s 1 Gold’s 25 Gold’s 3 Les Mills 11Les Mils 2Les Mills 1Les Mills 0Les Mills 1Les Mills 0Les Mills 20Les Mills 9Les Mills 2 Coverage 100%Coverage 66%Coverage 33%Coverage 0%Coverage 100%Coverage 0%Coverage 80% Coverage 36% Coverage 66% MinnesotaMissouri (3)Montana (3)Nebraska (1)Nevada New Hampshire (5)New Jersey (6)New MexicoNew York (10) Gold’s 10 Gold’s 3 Gold’s 10Gold’s 8Gold’s 14Gold’s 1Gold’s 28 Les Mills 10Les Mills 7Les Mills 0Les Mills 2Les Mills 6Les Mills 3Les Mills 8Les Mills 0Les Mills 16 Coverage 100%Coverage 70%Coverage 0%Coverage 66%Coverage 60%Coverage 37% Coverage 57% Coverage 0% Coverage 57% Nth Carolina (5)North DakotaOklahoma (1)Oregon (5)Pennsyl (10)Rhode Isl (2)Sth Carolina (3)Tennessee (2)Texas (4) Gold’s 24Gold’s 1Gold’s 2Gold’s 5Gold’s 21Gold’s 4Gold’s 12Gold’s 2Gold’s 51 Les Mills 19Les Mills 1 Les Mills 0Les Mills 11Les Mills 2Les Mills 9Les Mills 0Les Mills 47 Coverage 79%Coverage 100%Coverage 50%Coverage 0% Coverage 52% Coverage 50%Coverage 75%Coverage 0%Coverage 92% Utah (15)Virginia (2)Washington (7)West VirginiaWisconsin (1)DC Gold’s 19Gold’s 38Gold’s 20Gold’s 2Gold’s 6Gold’s 3 Les Mills 4Les Mills 34Les Mills 13Les Mills 2Les Mills 5Les Mills 3 Coverage 21% Coverage 89% Coverage 65% Coverage 100%Coverage 83%Coverage 100% Penetration & Opportunity Hot Spots (5+ clubs) (currently open and operating sites, as at July – data from company websites & licensing records)
Key Opportunity for 2009/2010 (focus on states with >5 Clubs Remaining to be Licensed)
Existing Franchisee Royalty Based Corporate TOTAL GOLD’S CLUBS LM WEST COAST LM MIDWEST LM SOUTH CENTRAL LM SOUTHEAST LM MID ATLANTIC LM NORTHEAST 4000 US LES MILLS TOTAL WHO ARE OUR CURRENT GOLD’S CUSTOMERS? LICENSEE BREAKDOWN BY REGION & CLUB TYPE – Jan 2009 data
NAILING THE FUTURE OPPORTUNITY Break into Regional Field Territory Groups Regional Discussions - LM Agency & Gold’s Field Managers
Alabama (6)Arizona (1)California (27)Colorado (3)Connecticut (4)Delaware (2)Florida (27)Georgia (19)Idaho (2) Gold’s 10Gold’s 8Gold’s 47Gold’s 4Gold’s 7Gold’s 2Gold’s 40Gold’s 31Gold’s 7 Les Mills 4Les Mills 7Les Mills 20Les Mills 1Les Mills 5Les Mills 2Les Mills 13Les Mills 12Les Mills 5 Coverage 40% Coverage 87.5% Coverage 43% Coverage 25%Coverage 71%Coverage 100% Coverage 32.%Coverage 36% Coverage 71% IllinoisIndiana (1)Iowa (2)Kansas (2)KentuckyMaine (1)Maryland (5)Mass (16)Michigan (1) Gold’s 11Gold’s 3 Gold’s 2Gold’s 1 Gold’s 25 Gold’s 3 Les Mills 11Les Mils 2Les Mills 1Les Mills 0Les Mills 1Les Mills 0Les Mills 20Les Mills 9Les Mills 2 Coverage 100%Coverage 66%Coverage 33%Coverage 0%Coverage 100%Coverage 0%Coverage 80% Coverage 36% Coverage 66% MinnesotaMissouri (3)Montana (3)Nebraska (1)Nevada New Hampshire (5)New Jersey (6)New MexicoNew York (10) Gold’s 10 Gold’s 3 Gold’s 10Gold’s 8Gold’s 14Gold’s 1Gold’s 28 Les Mills 10Les Mills 7Les Mills 0Les Mills 2Les Mills 6Les Mills 3Les Mills 8Les Mills 0Les Mills 16 Coverage 100%Coverage 70%Coverage 0%Coverage 66%Coverage 60%Coverage 37%Coverage 57%Coverage 0% Coverage 57% Nth Carolina (5)North DakotaOklahoma (1)Oregon (5)Pennsyl (10)Rhode Isl (2)Sth Carolina (3)Tennessee (2)Texas (4) Gold’s 24Gold’s 1Gold’s 2Gold’s 5Gold’s 21Gold’s 4Gold’s 12Gold’s 2Gold’s 51 Les Mills 19Les Mills 1 Les Mills 0Les Mills 11Les Mills 2Les Mills 9Les Mills 0Les Mills 47 Coverage 79%Coverage 100%Coverage 50%Coverage 0% Coverage 52% Coverage 50%Coverage 75%Coverage 0%Coverage 92% Utah (15)Virginia (2)Washington (7)West VirginiaWisconsin (1)DC Gold’s 19Gold’s 38Gold’s 20Gold’s 2Gold’s 6Gold’s 3 Les Mills 4Les Mills 34Les Mills 13Les Mills 2Les Mills 5Les Mills 3 Coverage 21% Coverage 89% Coverage 65% Coverage 100%Coverage 83%Coverage 100% Penetration & Opportunity Hot Spots (5+ clubs) (currently open and operating sites, as at July – data from company websites & licensing records)